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Luxury without labels.

Italic was born to challenge the conventional notion of luxury. We believe luxury should be defined by the quality of a product, not by a price tag or logo.

Travel wrap

The Cashmere Edit

Shop the highest quality cashmere at a fraction of the cost.

Serene towel

Serene Towels Collection

Explore our ultra-luxe collection and see for yourself what top publishers are raving about.

Loved by 100,000 & counting.

A world of luxury without labels. Show us your world and tag @italic.

Model by the pool

Best-in-Class Beauty

High-performance, clean beauty essentials formulated with premium active ingredients.

Pearl necklace

The Pearl Edit

Designed to shine from generation to generation. With love, from the sea.

impressed press

“Luxury goods from Prada and Gucci are marked up because of their branding. This startup will sell them to you without the labels.”

“A radical business selling quality goods without the middleman markup.”

“Quality is superior to what you can find on other online retailers.”

"There are dozens of fashion memberships out there, but Italic is one of our favorites"

"From fashion and beauty to home and decor, our favorite online stores cover every category."