Luxury without labels.

Italic was born to challenge the conventional notion of luxury. We believe luxury should be defined by the quality of a product, not by a price tag or logo.

Photo of the Face Mist
Our gift to you.

Indulge in our premium bedding and receive a complimentary full-sized serum mist ($19 value) with select purchases.

Cashmere tshirts

Unlock More Perks

Explore our membership program. Italic Bold members enjoy early access, exclusive gifts, and more.

Serene towel

Serene Spa Retreat

Recreate the spa experience at home with captivating scents, comfy robes, and plush towels.

True luxury is hard to fake.

We draw from decades of luxury experience and partner with an exclusive, global network of the same manufacturers behind the most prestigious brands.

Atelier Series.

The capstone of luxury, with each piece representing the pinnacle of fine materials, master craftsmanship, and timeless design.

Loved by 100,000 & counting.

A world of luxury without labels. Show us your world and tag @italic.

Model in activewear

Ultimate Workout Wardrobe

Where looking good while breaking a sweat is a must.

Model in home office

New Office Standard

With remote work being the new norm, your office attire just got a whole lot comfier — here’s everything you need to elevate your work from home style.

impressed press

“Luxury goods from Prada and Gucci are marked up because of their branding. This startup will sell them to you without the labels.”

“A radical business selling quality goods without the middleman markup.”

“Quality is superior to what you can find on other online retailers.”