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Italic is a marketplace that lets consumers shop unbranded luxury goods directly from the world's most exclusive factories for every facet of their life -- from bed linens and handbags, to electric toothbrushes and yoga gear. By removing brands and labels from the equation, manufacturers earn significantly higher profits while passing “brand markup” savings onto customers.
Luxury goods from Prada and Gucci are marked up because of their branding. This startup will sell them to you without the labels.