Name: Serene Ultraplush 8-Piece Towel Collection
Brand: Italic
SKU: D767SUBAOS0801
Price: 59 USD
Availability: InStock
Rating: 4.90 (1367 reviews)

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Serene Ultraplush Australian Cotton Towels

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Transform your entire bathroom into a luxury spa with our new 16-piece Serene collection—ultraplush Australian cotton in every size you need.

Serene Ultraplush 8-Piece Towel Collection

Transform your entire bathroom into a luxury spa with our new 8-piece Serene collection—ultraplush Australian cotton in every size you need.


The Essential Towels Collection

The towels are huge and heavy in a good way! I’m 5’3 and they come down to my lower calves.

huge and heavy

I am in love with these towels! I'm hoping that these can stand the test of time because they are so absorbent and soft, and they look fantastic in my bathroom. In my house we've been using the same towels for a long time, so this is definitely an upgrade. These are way softer than any towels we've ever had before.

Soft, absorbent, and beautiful

These towels are so plush. So plush it’s like using a blanket to dry with. They do lint terribly the first time you wash them, so be warned! 

Softest Towel EVER! 

I did notice some others found these towels "just ok".  But in my experience, these seem to really live up to the standard Italic states it as. One of my favorite italic products, as a matter of fact, ordered some more right away

Literally feels like expensive hotel towels

I got two of these and they’re far and away my nicest washcloths - good size for washing your face a couple of times and then a quick wipe down after a workout or two. 

Thick and plush, great for face

Had an old bath towel that was bad at drying. So I replaced it with a deluxe set bundle 800GSM and was really disappointed. I did not feel like I was any more dry coming out of the shower. 
These towels though, they do work in comparison. The Italic (gray) has much longer and thicker threads and bonus, doesn't have that ribbon of not plush anywhere. The Italic's is lighter by a tad but a test showed a small section of Italic's versus the same area of the other was able to soak up 93g v 70g water

My other hand towel is dead to me

I wanted a big towel and that is what I got!! I'm so pleased with this. I wanted something which I could use without needing to worry about accidental reveals and this fits the bill, while being soft and plush. I'm very pleased! 

Comfy and HUGE

I bought a set for my parents a couple months ago and was able to try it out. Super thick and absorbent. We loved it so much that we bought them for ourselves. 

Super thick. Great as presents 

Thick and absorbent. Well woven and doesn't shed lint while washing. Price is alright

serene cotton hand towel

These hold up really well! They are so soft and plush!

Great washcloths!

We have loved these washcloths. They are soft and plush, and they hold the grey color very well. We had purchased white ones in the past, but they lost their brightness. These have done great. Definitely recommend!

So soft!

We love these towels and have 6 of them now! It's a top contender for our favorite Italic item. They're so thick and luxurious, definitely worth it :) we have the hand towels too!

LOVE THEM

I know Italic's towels get all the rave...but now I understand. Super soft and will for sure get a bigger set in the future. 100% recommend.

Experience the good life

Great, thick quality. These are perfect for our guest bathroom. 

Great, thick quality. 

I love these and have a set. They're very soft and overall a great buy

very soft towels

I have repurchased these a few times. They are thick and fluffy and you really can make do with the smaller size with how dense they are. 

Love these towels 

I love italic towels! This one was bigger than expected. Love the charcoal color and the plush feel!

Plush and bigger than expected 

Slightly oversized and very soft. My guests loved them! Also, the presentation with the dustbin is so giftable.

Large & Plush 

The absorbency is impressive. These towels effortlessly soak up water without feeling overly heavy or saturated, and they dry quickly afterward. It’s clear they’re designed to handle frequent use while maintaining their performance.

Luxurious and Functional

So soft and comfortable. I had to buy them for all the bathrooms. These are the best quality! Twice as thick as the designer towels I used before I found italic. 

Love the hand towels! 

Great towels

Got these on a whim with italic credits and now I want the full size bath towels. They are super plush and feel luxurious

Super plush towels

these towels hold up very well-- they still look brand new and are the softest!

plush towels!

Even after several washes, these towels have held up well and they still look brand new!  Super soft and luxurious.

great quality towels!

The towels are great quality but not the right color I had hoped for to match the rest of the towels. 

Plush, soft hand towels.

The hand towels are nice, soft  and thick. 

Nice, plush towels 

Amazing Towels!

Great set of hand towels 

Nice, absorbent and soft towels that our family loves. 

Great towel set

Very nice towels, the material feels so good on skin. Great quality just like other Italic products.

So soft and good quality 

It’s super fluffy. The color fits right into a calm bathroom

Love the new color

Love it!!!!

Thick and soft. Great quality. Feel like hotel towel

Love Love Love

Fluffy towel

Love the oversized feel and how they look with the lighter gray color option 

Very demure. Very mindful. 

I decided to go back to white for hand towels and these did the job. Plush and gets the job done, while looking good.

Basically beautiful

Have really enjoyed these high quality towels

So nice we bought it twice!

Heavy and thick but very soft towel! Great material and good buy

Soft towels

These towels are dense and thick and hold up well after washing. I have the color white.

I just bought an extra set of these towels in white -- they are thick, durable and don't become threadbare after washing. 

Plush towel set

these towels are amazing and are incredibly soft. will definitely be buying more in the future

softest towels

I started with the bath mat and just had to get the towels. The size is just enormous and the feeling is so plush. So happy to use these every time!

Perfect Plush Towels

feels so luxurious! I love it, highly recommend.

So Soft and Luxurious

Super plush. Great quality. Washes well. Far better than most towels out there. Feels like a high quality thick hotel towel. Nice size for hand towel.

Excellent Towels

Super plush. Great quality. Washes well. Far better than most towels out there. Feels like a high quality thick hotel towel.

I just bought more of them! They are thicker than the Charisma towels from Costco. No patterns so easy to match any towel set.

Love these wash cloths

These towels are nice and did not unravel and stayed fluffy after 4 months of use. I wash my towels after 1-2 uses like at hotels and these held up.

Nice and fluffy after multiple washes

Have ordered multiple of this towel. Great value and quality! 

Have the set! 

Super soft, towels are thick, and do not pill! 

Great quality

I bought these for my husband who is very tall and broad.  He loves the size and thickness. He was pleased with the colour as well.

Gift for hubbie

I just got these in the mail, and I was definitely surprised at how thick these towels were! They seem like great quality. We'll see how they do after the washing machine, but I have high hopes!

Very thick and soft towels

When it comes to towels, I only buy cotton and I only buy white and I only buy plush. I want to feel like I'm livings at a hotel. Literally. These are better than a 5star hotel. At first when you try them, you might wonder... but then... the more you use and the more you wash them, these towel get better... and better... and better! Obsessed. Everyone loves them. Can't say enough good about them! 

Gamechanger

Amazing weight - these feel like the towels from a luxury hotel 

Beautiful and luxurious 

Purchased the hand towels after getting the regular-sized ones. Great purchase.

Love all of Italic's Towels

super plush

Ordered a set for the bathroom and two of these for the powder room. 
You will be happy with your purchase.

Soft and plush 

Loving my new towels. Washed them and they are still very soft.

Wonderful towels

I have decent towels but was curious given the hype. They are definitely softer and more plush than my “good towels”. Will recommend

Better then I expected

A little overpriced but they do seem like nice towels

Nice towels

Nice cushion. Good for face drying

So fluffy. Dark charcoal color. 

So soft and thick, very luxurious. Enjoy a lot.

Cotton towels

Love these towels so much, they are so plush and my guests are a fan of them as well!

Super soft & luxe!

Not a need but definitely makes life a bit happier with how soft they are. Not as “plush” or thick as I expected though. 


Great addition

Bought two and now came back for more. Thick, plush, so soft at the amazing price. I thought that my Quence towels were the best value, but then I discovered these!

Simply the best

I understand why they are “award winning”. Awesome towel set that I have in multiple colors 

Luxurious towels

Loved it so much that I bought multiple colors 

Bought multiple colors

Lush towels

This bath towel met my expectation especially the Charcoal color perfectly fits my bath room atmosphere! It’s heavier than I thought which I like but I am glad to buy Bath Towel rather than bath sheet.  

Love the color 

Very soft and thick. Maybe a little too too heavy so this time I got smaller size and different color

Soft and heavy

Got these for my daughter who only asked for bath towels even though I said she's gonna want the hand towels too.  YUP... a few weeks later, she came crawling back asking for the matching set!  She said THICK AND FLUFFY!!  Mom's always right!!

FLUFFY & PLUSH

Great towels 

They’re super plush and soft. Very nice and wash well. 

I love these towels

Super soft and absorbing. Great value, highly recommend!

Love these hand towels

Very plush and a great value. Deep color.

amazing set!

Very durable and extremely absorbent - quality is superior

Most plush towels

This is not the first time that I have ordered these, nor will be the last! They’re so luxurious, and my first set are still as wonderful as the day that I got them.

Can’t get enough of these!

I have the bath towels and needed some hand towels to match. They are just as soft as the bath towels. I actually use these to dry my face and they are perfect!

ultraplush indeed

Large bath towels

These were larger than expected which is nice.

large hand towels

best towels

I’ve been through so many plush (and non-plush) towels, and these are the only ones that stay soft — even after laundering without fabric softener. And they dry well, even when hanging by a single hook vs rod. This is my second purchase of towels — had to get more because my kids kept taking ours, they love them too.

Plush that dries well

Love them. Very thick and absorbent. Definitely worth the price.

Soft and plushy

Love them so much bought another set of these towels 

These towels feel fabulous--they're super plush and soft. The bath sheet size is perfect IMO (bigger gal here). The fabulous feel and generous size make these towels truly luxurious. LOVE. They do take a while to dry because they're thick ass towels. But unless it's important to you that a towel is quick drying, I'd def recommend these. 

Super plush and soft oversized towels

I'd recommend this item too - it soft and washes well

Great price and good quality

Very happy with the quality 

Bought these as a surprise for my husband and he loves them.

Definitely Ultra Plush

I love the length, they seem longer than standard bath towel without being massive bath sheet. Soft and very absorbent. This is a great price for the set of two. I wish they had more colors to choose from. 

Great comfy towels

These towels are the perfect size and so cozy. They’re definitely a great value when compared to similar quality towels at a department store. We love them!

The attached photo shows the thickness of one hand towel. 

Super plush towels 

Love all of these towels.  Just ordered the bath mat to match.  A guest stayed over and told me the towels were fantastic.

LUXURY.....

These towels are top notch. They hold up well. Looks brand new after a year of use. I am buying more to gift.

Hold up well

These bath towels are wonderful for the value. I've used them after about 8 washes now and they are still as soft as new, while being super absorbent as well. I have similar priced towels that I use when these are in the wash and they don't come close. 

soft and plush as advertised

The first thing you notice is their softness. It’s not just soft, it’s luxurious, akin to the feeling of high-end brands like Frette. But unlike Frette, these towels don’t come with a hefty price tag. They’re heavy, giving them a substantial feel that speaks volumes about their quality. These towels are comfortable beyond belief. Despite their thickness and high absorbency, these towels have an impressive drying time. They don’t stay damp for long, which is a huge plus. I ordered a new set. 

Luxury experience without a hefty price tag

The first thing you notice is their softness. It’s not just soft, it’s luxurious, akin to the feeling of high-end brands like Frette. But unlike Frette, these towels don’t come with a hefty price tag. They’re heavy, giving them a substantial feel that speaks volumes about their quality. These towels are comfortable beyond belief. Despite their thickness and high absorbency, these towels have an impressive drying time. They don’t stay damp for long, which is a huge plus. They are also HUGE! 

A Luxurious Experience at a Fraction of the Cost

Fav towels - hotel quality 

Loved the quality for the price, the color, and texture

Great quality and remain fluffy

Really recommend this. My friend even bought them after me!

Fantastic towels

These washcloths are great! I hate the feeling of cheap, thin, scratchy washcloths on my face. These are the exact opposite- so fluffy and plush! A must for an at home spa day. Thanks Italic! 

Fluffy Washcloths

Great towels - very luxurious feel for the price. 

4.9

(1367)

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Serene Ultraplush 8-Piece Towel Collection

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4.9

(1367)