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Luxury without labels.

We use the same materials and manufacturers as luxury brands to develop atelier-grade essentials, minus the large brand markups.

How it works.

Factory

Brand

Agent

Retailer

You

1/ Sourcing

Our sourcing team is singularly focused on finding the best factory for each category, regardless of where they are. We are proud to partner with manufacturers all over the world from Italy, China, Korea, to Portugal.

2/ Audit

We audit our partners on strict standards well beyond the industry norm. Our team visits and assesses each factory on a 90 point scale to grade their craftsmanship, material suppliers, environmental impact, and working conditions.

3/ Development

Our product team leverages decades of expertise and top-shelf material suppliers to develop products of equivalent or better quality and design than luxury brands.

4/ Payments

We built Italic with an explicit mission of providing manufacturers a way earn higher margins than their traditional clients while also saving our customers 50-80% by removing the brand markups.

Reviews

4.8
54 Reviews

5

83%

4

17%

3

0%

2

0%

1

0%

A power-packed formula in gentle mist form.

Treat yourself to a hydrating mist while reaping the benefits of an ultra-powerful serum. This super-fine mist is formulated with potent, high-impact components like barrier-repairing ceramides, moisture-magnet hyaluronic acid, and ultra-soothing madecassic acid. Just like a highly effective serum, Fine Print contains a fleet of botanical ingredients that delivers happy, healthy skin on demand.

Herbivore

Tatcha

Oil-Free

Alcohol-Free

Size

110 mL

120 mL

40 mL

How to use.

Mist liberally onto the face and neck.

Cleanse

Remove impurities.

Tone

Refine and smooth skin.

Treat

Target specific concerns.

Moisturize

Protect natural skin barrier.

5 Ceramides

Supports skin barrier and locks in moisture.

3 Hyaluronic Acids

Draws moisture to skin and hydrates.

12 Botanical Extracts

Soothes irritated, inflamed skin.

Hydrating

Soothing

Repairing

Refresh your skin throughout the day.

Your favorite co-worker’s best-kept secret.

"The brand focused on taking its time to source from the best labs in Japan, Korea, and the US, developing formulations from scratch. The products feel luxurious, because they are."

editor

Erika Veurink

Contributor

High-performance formulation.

Developed over multiple years by expert chemists at a leading Korean laboratory, this formula leverages complex ratios of prestige ingredients to produce effective yet skin-friendly results for most skin types.

Our beauty standard.

Science-Backed Formulations

Proven ingredients that deliver noticeable results.

Prestige Ingredients

Rigorous quality control and testing for potency.

World-Class Laboratories

Decades of experience with award-winning chemists.

Frequently Asked Questions

Complete your skincare routine.

Prestige formulations designed to be paired together for real results.

Reviews
4.8
(54 Reviews)

5

83%

4

17%

3

0%

2

0%

1

0%

Join Italic Bold Today

Unlock bonus credit opportunities and other perks with Italic Bold.

Fine Print Serum Mist

$19

$48.00

Traditional Retail

Returnable for Italic Credit

Manufacturer

Certifications

ISO 9001

cGMP

Eco-Cert

Vegan

Cruelty-Free

Operating since

2004

True luxury, radical value.

We empower the world’s best manufacturers to bypass brand and retailer to deliver true luxury quality without the markups.

Retailer Markup

Brand Markup

Materials & Labor

Traditional
Brands
Online
Brands
Italic logo