Luxury without labels.

We use the same materials and manufacturers as luxury brands to develop atelier-grade essentials, minus the large brand markups.

How it works.

Factory

Brand

Agent

Retailer

You

1/ Sourcing

Our sourcing team is singularly focused on finding the best factory for each category, regardless of where they are. We are proud to partner with manufacturers all over the world from Italy, China, Korea, to Portugal.

2/ Audit

We audit our partners on strict standards well beyond the industry norm. Our team visits and assesses each factory on a 90 point scale to grade their craftsmanship, material suppliers, environmental impact, and working conditions.

3/ Development

Our product team leverages decades of expertise and top-shelf material suppliers to develop products of equivalent or better quality and design than luxury brands.

4/ Payments

We built Italic with an explicit mission of providing manufacturers a way earn higher margins than their traditional clients while also saving our customers 50-80% by removing the brand markups.

Reviews

4.8
112 Reviews

5

81%

4

14%

3

4%

2

1%

1

0%

beauty/skincare/Moisturizers

B886NKSKOS1401_A_5972.jpg
C967YCCL_1008_220921_Italic_OnFigure_IanMorrison_0680.jpg
C967YCCL_1008_220921_Italic_OnFigure_IanMorrison_0644.jpg
B886NKSKOS1401_A_5971.jpg
B886NKSKOS1401_A_0144_Edited.jpg
Starter Set Bundle_1x1_0083_1x1crop.jpg

It’s time to get glowing.

This innovative gel moisturizer is formulated with skin-replenishing ceramides, amino acids, and hyaluronic acid for long-lasting hydration. Glow Theory has a featherlight gel texture that effortlessly melts into skin for an instant healthy glow. Made in Japan.

 

belif

TATCHA

Ceramides

Alcohol-Free

PEG-Free

Colorant-Free

Size

50 mL

50 mL

50 mL

How to use.

Massage onto skin in circular motions.

Cleanse

Remove impurities.

Tone

Refine and smooth skin.

Treat

Target specific concerns.

Moisturize

Protect natural skin barrier.

11 Amino Acids

Helps the skin produce antioxidants, maintain hydration, and boost overall resilience and radiance.

Four Ceramides

Supports the skin barrier, keeping out harmful elements and locking in moisture.

Hyaluronic Acid

Draws in (and retains) moisture for plumper skin, diminishing the appearance of fine lines and wrinkles.

Moisturizing

Soothing

Plumping

Your favorite co-worker’s best-kept secret.

"The brand focused on taking its time to source from the best labs in Japan, Korea, and the US, developing formulations from scratch. The products feel luxurious, because they are."

Beauty Matter
editor

Erika Veurink

Contributor

High-performance formulation.

Developed over multiple years by expert chemists at a leading Japanese laboratory, this formula leverages complex ratios of prestige ingredients to produce effective yet skin-friendly results for most skin types.

Our beauty standard.

Science-Backed Formulations

Proven ingredients that deliver noticeable results.

Prestige Ingredients

Rigorous quality control and testing for potency.

World-Class Laboratories

Decades of experience with award-winning chemists.

Frequently Asked Questions

Complete your skincare routine.

Prestige formulations designed to be paired together for real results.

Reviews
4.8
(112 Reviews)

5

81%

4

14%

3

4%

2

1%

1

0%

Join Italic Bold Today

Unlock bonus credit opportunities and other perks with Italic Bold.

Glow Theory Gel Moisturizer

$22

$69.00

Traditional Retail

Returnable for Italic Credit

Manufacturer

Certifications

ISO 9001

ISO 22716

Cruelty-Free

Vegan

Operating since

1912

True luxury, radical value.

We empower the world’s best manufacturers to bypass brand and retailer to deliver true luxury quality without the markups.

Retailer Markup

Brand Markup

Materials & Labor

Traditional
Brands
Online
Brands
Italic logo