Luxury without labels.

We use the same materials and manufacturers as luxury brands to develop atelier-grade essentials, minus the large brand markups.


How it works.

Factory


Brand


Agent


Retailer


You

1/ Sourcing

Our sourcing team is singularly focused on finding the best factory for each category, regardless of where they are. We are proud to partner with manufacturers all over the world from Italy, China, Korea, to Portugal.


2/ Audit

We audit our partners on strict standards well beyond the industry norm. Our team visits and assesses each factory on a 90 point scale to grade their craftsmanship, material suppliers, environmental impact, and working conditions.


3/ Development

Our product team leverages decades of expertise and top-shelf material suppliers to develop products of equivalent or better quality and design than luxury brands.


4/ Payments

We built Italic with an explicit mission of providing manufacturers a way earn higher margins than their traditional clients while also saving our customers 50-80% by removing the brand markups.

Reviews

4.6
782 Reviews

5

79%

4

14%

3

4%

2

1%

1

1%

Universally flattering.

With its subtly tapered round design, these timeless sunglasses happen to look excellent on everyone. Crafted with durable Italian-made Mazzucchelli acetate, best-in-class OBE hinges, and ZEISS lenses, they boast quality construction that’s built to last.

Moscot

Oliver Peoples

UV Blocking

Zeiss Lenses

Mazzucchelli Acetate

Designed in Italy.

ZEISS Lenses

Developed in Germany.

OBE Hinges

Engineered in Belgium.

European design and engineering.

We meticulously sourced and rigorously tested components to create the best pair of sunglasses possible. The frames? Designed in Italy and crafted with durable acetate from Mazzucchelli 1849 — the worldwide leader in manufacturing cellulose acetate for eyewear. The lenses? They’re developed in Germany by ZEISS, one of the few major lens manufacturers that still produce manual focus lenses. Top that off with best-in-class, Belgian-engineered OBE hinges, and this is the result.

Sunshine without the glare.

Polarized sunglasses are crafted with a specially filtered lens, providing increased visibility in high-glare environments. Our polarized lenses are created with ZEISS OM15-CR39, one of the highest quality polarized lenses available on the market.

No UV rays in sight.

Protect your eyes from harmful UV rays with ZEISS OM15 lenses that offer high optical quality and protective tinting. UV can damage your eyes over time and contributes to age-related eye conditions or diseases. These lenses provide 100% UVA and UVB protection with anti-scratch technology to keep them looking their best while they protect.

Complete the look.

Reviews
4.6
(782 Reviews)

5

79%

4

14%

3

4%

2

1%

1

1%

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Hancock Italian Acetate Sunglasses


$75

$482.00

Traditional Retail

Free shipping over $100


Manufacturer

Past clients

Operating since

1996


True luxury, radical value.

We empower the world’s best manufacturers to bypass brand and retailer to deliver true luxury quality without the markups.

Retailer Markup

Brand Markup

Materials & Labor

Traditional
Brands
Online
Brands
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