Your bag is empty

Ready to find your new favorite things?

Luxury without labels.

We use the same materials and manufacturers as luxury brands to develop atelier-grade essentials, minus the large brand markups.

How it works.






1/ Sourcing

Our sourcing team is singularly focused on finding the best factory for each category, regardless of where they are. We are proud to partner with manufacturers all over the world from Italy, China, Korea, to Portugal.

2/ Audit

We audit our partners on strict standards well beyond the industry norm. Our team visits and assesses each factory on a 90 point scale to grade their craftsmanship, material suppliers, environmental impact, and working conditions.

3/ Development

Our product team leverages decades of expertise and top-shelf material suppliers to develop products of equivalent or better quality and design than luxury brands.

4/ Payments

We built Italic with an explicit mission of providing manufacturers a way earn higher margins than their traditional clients while also saving our customers 50-80% by removing the brand markups.



Originally designed for the world's finest resorts.

Produced by a prestigious manufacturer behind the world's finest resorts with the same raw cotton, these far surpass your standard consumer-grade linens. Ultra luxe, naturally-softened Australian long-staple cotton is woven in a high tread count sateen pattern, resulting in an unimaginably indulgent silky feel. Designed to the highest specifications to last and soften through thousands of wears and washes.



Long-Staple Cotton

Oeko-Tex®️ Certified



BSCI Certified



Cotton Source



Australian Grown

Leading the world in sustainable, ethical cotton production.

Long-Staple Cotton

The finest cotton for bedding, also known as Egyptian or pima cotton.

Softens With Each Wash

Ultra-durable weave softens with each consequent wash cycle.

What's included:

Sheet Set

1 Flat Sheet, 1 Fitted Sheet, 2 Pillowcases

Duvet Cover

Duvet sold separately

Pillowcase Set

2 Pillowcases

Commercial grade cotton.

Woven to withstand thousands of cycles, many times more than the standard consumer-grade sold by most online brands — the more washes these linens undergo, the softer they get.

Oeko-Tex®️ Certified

The gold standard for material cleanliness, the Swiss association oversees the Standard 100 certification, ensuring every component of a product carrying the label is tested to be free of high levels of 100 harmful substances.

Choose the right bedding for you.

Luxe Sateen

Smooth and silky, with a subtle sheen. Ideal for keeping you warm.

Crisp Percale

Lightweight and airy. The best choice for hot sleepers.

Pure Linen

Temperature-regulating and softens over time. Great for hot-sleepers.

Breeze Eucalyptus

Sustainable and wrinkle-resistant. Cool to the touch all year round.

Cloud Cotton Jersey

The softest and coziest. Great for warmth.

Felt Like I Slept at a Fancy Hotel

"I was surprised at how they became that way after a single wash; they developed a smooth, silky texture that was cool to the touch initially but retained my heat. Italic claims they soften after every wash, so I put them through again — and this claim was true."

The Strategist

Chloe Anello

Senior Editor

Best Bed Sheets 2022

"True to their promise, we found these sheets to be luxuriously smooth, with a crisp but satin-y finish, and a breathable density. And for a brand that shares production partners with major hotel chains, you'd be hard-pressed to find better value sheets in this price bucket anywhere else."


The Editors of GQ

63 Holiday Shopping Tips

"If I know someone that loves white bedding, I’ll always buy them bedding from Italic. Italic's cotton and linen sheets are amazing quality for the price."

The Strategist

Sarah Leon


Build a better bed.


No reviews yet.

Join Italic Bold Today

Unlock bonus credit opportunities and other perks with Italic Bold.

Luxe Sateen Bedding Bundle


save 10%

Atelier Series

A curation that features the best of Italic — extraordinary materials, classic design, and master craftsmanship.

Free shipping over $75 & free returns




ISO 9001


ISO 14001

Operating since


True luxury, radical value.

We empower the world’s best manufacturers to bypass brand and retailer to deliver true luxury quality without the markups.

Retailer Markup

Brand Markup

Materials & Labor

Italic logo