Luxury without labels.

We use the same materials and manufacturers as luxury brands to develop atelier-grade essentials, minus the large brand markups.

How it works.

Factory

Brand

Agent

Retailer

You

1/ Sourcing

Our sourcing team is singularly focused on finding the best factory for each category, regardless of where they are. We are proud to partner with manufacturers all over the world from Italy, China, Korea, to Portugal.

2/ Audit

We audit our partners on strict standards well beyond the industry norm. Our team visits and assesses each factory on a 90 point scale to grade their craftsmanship, material suppliers, environmental impact, and working conditions.

3/ Development

Our product team leverages decades of expertise and top-shelf material suppliers to develop products of equivalent or better quality and design than luxury brands.

4/ Payments

We built Italic with an explicit mission of providing manufacturers a way earn higher margins than their traditional clients while also saving our customers 50-80% by removing the brand markups.

Reviews

4.7
171 Reviews

5

77%

4

18%

3

4%

2

1%

1

0%

Unlock the power of healthy skin.

Formulated with six powerhouse peptides, this potent, hydrating serum helps reduce the appearance of fine lines for smoother, healthier-looking skin. Silky and non-sticky, this fast-absorbing serum fits effortlessly into any skincare routine — and provides moisture-boosting benefits for all skin types. Made in Japan.

 

Paula’s Choice

Drunk Elephant

Peptide Blend

Amino Acids

Hydrating

PEG-Free

Size

30 mL

20 mL

30 mL

How to use.

Massage onto skin in circular motions.

Cleanse

Remove impurities.

Tone

Refine and smooth skin.

Treat

Target specific concerns.

Moisturize

Protect natural skin barrier.

Arginine

This amino acid helps keep skin firm, plump, and smooth.

Six Peptides

Peptides boost collagen production, improving skin texture and radiance.

Sodium PCA

Locks in moisture, and has anti-inflammatory and anti-aging benefits.

Age-Defying

Smoothing

Firming

Your favorite co-worker’s best-kept secret.

"The brand focused on taking its time to source from the best labs in Japan, Korea, and the US, developing formulations from scratch. The products feel luxurious, because they are."

Beauty Matter
editor

Erika Veurink

Contributor

High-performance formulation.

Developed over multiple years by expert chemists at a leading Japanese laboratory, this formula leverages complex ratios of prestige ingredients to produce effective yet skin-friendly results for most skin types.

Our beauty standard.

Science-Backed Formulations

Proven ingredients that deliver noticeable results.

Prestige Ingredients

Rigorous quality control and testing for potency.

World-Class Laboratories

Decades of experience with award-winning chemists.

Frequently Asked Questions

Complete your skincare routine.

Prestige formulations designed to be paired together for real results.

Reviews
4.7
(171 Reviews)

5

77%

4

18%

3

4%

2

1%

1

0%

Join Italic Bold Today

Unlock bonus credit opportunities and other perks with Italic Bold.

Power Play Peptide Serum

$25

$82.00

Traditional Retail

Returnable for Italic Credit

Manufacturer

Certifications

ISO 9001

ISO 22716

Cruelty-Free

Vegan

Operating since

1912

True luxury, radical value.

We empower the world’s best manufacturers to bypass brand and retailer to deliver true luxury quality without the markups.

Retailer Markup

Brand Markup

Materials & Labor

Traditional
Brands
Online
Brands
Italic logo