Luxury without labels.

We use the same materials and manufacturers as luxury brands to develop atelier-grade essentials, minus the large brand markups.


How it works.

Factory


Brand


Agent


Retailer


You

1/ Sourcing

Our sourcing team is singularly focused on finding the best factory for each category, regardless of where they are. We are proud to partner with manufacturers all over the world from Italy, China, Korea, to Portugal.


2/ Audit

We audit our partners on strict standards well beyond the industry norm. Our team visits and assesses each factory on a 90 point scale to grade their craftsmanship, material suppliers, environmental impact, and working conditions.


3/ Development

Our product team leverages decades of expertise and top-shelf material suppliers to develop products of equivalent or better quality and design than luxury brands.


4/ Payments

We built Italic with an explicit mission of providing manufacturers a way earn higher margins than their traditional clients while also saving our customers 50-80% by removing the brand markups.

Reviews

4.8
(2255)

5

85%

4

11%

3

3%

2

1%

1

0%

Serene Cotton_Bath Mat_Cream_B.jpg
Serene Cotton_Bath Mat_Cream_F.jpg
Serene Cotton_Bath Mat_Cream_C.jpg
Serene Cotton_Bath Mat_Cream_G.jpg
Serene Cotton_Bath Mat_Cream_B.jpg
Serene Cotton_Bath Mat_Cream_F.jpg
Serene Cotton_Bath Mat_Cream_C.jpg
Serene Cotton_Bath Mat_Cream_G.jpg

homebathbath towels

Serene Ultraplush Australian Cotton Bath Mat

$25

$95.00

Free shipping over $100

Free hand care gift included with every order that includes an item from the Serene collection.

Step into luxury.

The perfect complement to our bestselling Serene Cotton Towel collection, this premium bath mat is woven from Australian 100% cotton that’s soft, absorbent, and quick-drying — everything you want when you step out of the shower. It’s an ultra-dense...

Provenance

Supplier Past Clients

Certifications

Sedex

BSCI

OEKO

ISO 9001

founded

1987

SFERRA

FRETTE

Oeko-Tex® Certified

Unknown

Unknown

Weight

1100 GSM

700 GSM

Unknown

Cotton Source

Australia

Portugal

Portugal

Our gift to you.

Receive a complimentary Soft Seamless Cream Blush Stick Muted Coral with every purchase.

Ultra-Absorbent

Premium Weight

Quick-Drying

Pure Australian cotton.

Australia has a reputation for high-quality cotton while remaining one of the most water-efficient providers in the world. The result? Ultra-soft towels spun from combed, low-twist yarn with a smaller eco-footprint.

Ultraplush.

A higher GSM indicates a thicker, fluffier surface. Our Serene Cotton Bath Mat weighs 1100 GSM, which means it’s denser and more absorbent than similarly priced luxury products (and even some more expensive ones).

Gold standard for cleanliness.

Established in Switzerland, the Standard 100 certification ensures every component carrying the label is free of high levels of 100 substances or chemicals harmful to people and the environment.

Best Overall Bath Towels (Out of 81)

"We tested 81 towels both in our Lab and in our homes over several months and assessed them based on their quality, texture, absorbency, durability, and overall value...Italic’s Serene towel earned a perfect score in our absorbency testing, soaking...

Real Simple

Melanie Fincher

Editor

Best Value Bath Towels (Out of 29)

"Italic’s towels are so ridiculously plush. Truly, like how I would imagine a cloud feels. Not only do the towels soak up bathwater like the best sponge you’ve ever had, they also dry off incredibly quickly post-shower so you’re not stuck with...

The Strategist

Lauren Ro

Writer

Best Value Bath Towel (Out of 51)

"These high quality towels felt plush and thick, with a heavyweight construction and tight weave. The towels held up nicely after multiple rounds in the washer and dryer, with no loose threads, snags, or other signs of wear. It performed extremely...

The Spruce

Bianca Pineda

Writer

Best Value Bath Towel (Out of 50)

"The material is a great quality with a tight weave, and there were no loose threads or snags after washing. The quality was apparent at first glance with a plush texture and ample material to wrap up in."

People

Alyssa Brascia

Writer

Best Overall Bath Towel

"Towels straight out of a high-end spa. They're so plush, so unbelievably comfortable – thanks to heavy 100% Australian cotton – that any recipient will be thanking you for years to come."

The Quality Edit

Ryan Willison

Editor

Complete your bath collection.

Reviews
4.8
(2255)

5

85%

4

11%

3

3%

2

1%

1

0%