Step into luxury.
Our gift to you.
Receive a single complimentary hand care gift with every purchase including a Serene Towel Collection item (while supplies last).
Ultra-Absorbent
Premium Weight
Quick-Drying
Pure Australian cotton.
Australia has a reputation for high-quality cotton while remaining one of the most water-efficient providers in the world. The result? Ultra-soft towels spun from combed, low-twist yarn with a smaller eco-footprint.
Ultraplush.
A higher GSM indicates a thicker, fluffier surface. Our Serene Cotton Bath Mat weighs 1100 GSM, which means it’s denser and more absorbent than similarly priced luxury products (and even some more expensive ones).
Gold standard for cleanliness.
Established in Switzerland, the Standard 100 certification ensures every component carrying the label is free of high levels of 100 substances or chemicals harmful to people and the environment.
Best Overall Bath Towels (Out of 81)
"We tested 81 towels both in our Lab and in our homes over several months and assessed them based on their quality, texture, absorbency, durability, and overall value...Italic’s Serene towel earned a perfect score in our absorbency testing, soaking up all four ounces of water in just 10 seconds. Considering it’s the heaviest towel on our list at 800 grams per square meter (GSM), we were sure the dry time would be outrageous. But much to our surprise, the towel was completely dry in just 90 minutes."
Melanie Fincher
Editor
Best Value Bath Towels (Out of 29)
"Italic’s towels are so ridiculously plush. Truly, like how I would imagine a cloud feels. Not only do the towels soak up bathwater like the best sponge you’ve ever had, they also dry off incredibly quickly post-shower so you’re not stuck with something soggy, dripping into the carpet."
Lauren Ro
Writer
Best Value Bath Towel (Out of 51)
"These high quality towels felt plush and thick, with a heavyweight construction and tight weave. The towels held up nicely after multiple rounds in the washer and dryer, with no loose threads, snags, or other signs of wear. It performed extremely well during both our absorbency and dry tests, as the bath sheets effectively and quickly absorbed all liquid and dried in just 90 minutes. "
Bianca Pineda
Writer
Best Value Bath Towel (Out of 50)
"The material is a great quality with a tight weave, and there were no loose threads or snags after washing. The quality was apparent at first glance with a plush texture and ample material to wrap up in."
Alyssa Brascia
Writer
Best Overall Bath Towel
"Towels straight out of a high-end spa. They're so plush, so unbelievably comfortable – thanks to heavy 100% Australian cotton – that any recipient will be thanking you for years to come."
Ryan Willison
Editor
Complete your bath collection.
Reviews
4.8
(1728 Reviews)
4.8
1728 Reviews
5
85%
4
11%
3
3%
2
0%
1
0%
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Serene Ultraplush Australian Cotton Bath Mat
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Free hand care gift included with every order that includes an item from the Serene collection.
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