Luxury without labels.

We use the same materials and manufacturers as luxury brands to develop atelier-grade essentials, minus the large brand markups.


How it works.

Factory


Brand


Agent


Retailer


You

1/ Sourcing

Our sourcing team is singularly focused on finding the best factory for each category, regardless of where they are. We are proud to partner with manufacturers all over the world from Italy, China, Korea, to Portugal.


2/ Audit

We audit our partners on strict standards well beyond the industry norm. Our team visits and assesses each factory on a 90 point scale to grade their craftsmanship, material suppliers, environmental impact, and working conditions.


3/ Development

Our product team leverages decades of expertise and top-shelf material suppliers to develop products of equivalent or better quality and design than luxury brands.


4/ Payments

We built Italic with an explicit mission of providing manufacturers a way earn higher margins than their traditional clients while also saving our customers 50-80% by removing the brand markups.

Reviews

4.8
2176 Reviews

5

85%

4

11%

3

3%

2

1%

1

0%

Step into luxury.

The perfect complement to our bestselling Serene Cotton Towel collection, this premium bath mat is woven from Australian 100% cotton that’s soft, absorbent, and quick-drying — everything you want when you step out of the shower. It’s an ultra-dense 1100 GSM, which puts it in the same category as bath mats from luxury hotels or spas but at a much better price.

SFERRA

FRETTE

Oeko-Tex® Certified

Unknown

Unknown

Weight

1100 GSM

700 GSM

Unknown

Cotton Source

Australia

Portugal

Portugal

Our gift to you.

Receive a complimentary Future Perfect 0.1% Retinal Night Cream with every purchase.

Ultra-Absorbent

Premium Weight

Quick-Drying

Pure Australian cotton.

Australia has a reputation for high-quality cotton while remaining one of the most water-efficient providers in the world. The result? Ultra-soft towels spun from combed, low-twist yarn with a smaller eco-footprint.

Ultraplush.

A higher GSM indicates a thicker, fluffier surface. Our Serene Cotton Bath Mat weighs 1100 GSM, which means it’s denser and more absorbent than similarly priced luxury products (and even some more expensive ones).

Gold standard for cleanliness.

Established in Switzerland, the Standard 100 certification ensures every component carrying the label is free of high levels of 100 substances or chemicals harmful to people and the environment.

Best Overall Bath Towels (Out of 81)

"We tested 81 towels both in our Lab and in our homes over several months and assessed them based on their quality, texture, absorbency, durability, and overall value...Italic’s Serene towel earned a perfect score in our absorbency testing, soaking up all four ounces of water in just 10 seconds. Considering it’s the heaviest towel on our list at 800 grams per square meter (GSM), we were sure the dry time would be outrageous. But much to our surprise, the towel was completely dry in just 90 minutes."

Real Simple
editor

Melanie Fincher

Editor

Best Value Bath Towels (Out of 29)

"Italic’s towels are so ridiculously plush. Truly, like how I would imagine a cloud feels. Not only do the towels soak up bathwater like the best sponge you’ve ever had, they also dry off incredibly quickly post-shower so you’re not stuck with something soggy, dripping into the carpet."

The Strategist
editor

Lauren Ro

Writer

Best Value Bath Towel (Out of 51)

"These high quality towels felt plush and thick, with a heavyweight construction and tight weave. The towels held up nicely after multiple rounds in the washer and dryer, with no loose threads, snags, or other signs of wear. It performed extremely well during both our absorbency and dry tests, as the bath sheets effectively and quickly absorbed all liquid and dried in just 90 minutes. "

The Spruce
editor

Bianca Pineda

Writer

Best Value Bath Towel (Out of 50)

"The material is a great quality with a tight weave, and there were no loose threads or snags after washing. The quality was apparent at first glance with a plush texture and ample material to wrap up in."

People
editor

Alyssa Brascia

Writer

Best Overall Bath Towel

"Towels straight out of a high-end spa. They're so plush, so unbelievably comfortable – thanks to heavy 100% Australian cotton – that any recipient will be thanking you for years to come."

The Quality Edit
editor

Ryan Willison

Editor

Complete your bath collection.

Reviews
4.8
(2176 Reviews)

5

85%

4

11%

3

3%

2

1%

1

0%

Join Italic Bold Today

Unlock bonus credit opportunities and other perks with Italic Bold.

Serene Ultraplush Australian Cotton Bath Mat


$25

$95.00

Traditional Retail

Free shipping over $100

Free hand care gift included with every order that includes an item from the Serene collection.


Manufacturer

Past clients

Certifications

Sedex

BSCI

OEKO

ISO 9001

Operating since

1987


True luxury, radical value.

We empower the world’s best manufacturers to bypass brand and retailer to deliver true luxury quality without the markups.

Retailer Markup

Brand Markup

Materials & Labor

Traditional
Brands
Online
Brands
Italic logo