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Luxury without labels.

We use the same materials and manufacturers as luxury brands to develop atelier-grade essentials, minus the large brand markups.

How it works.

Factory

Brand

Agent

Retailer

You

1/ Sourcing

Our sourcing team is singularly focused on finding the best factory for each category, regardless of where they are. We are proud to partner with manufacturers all over the world from Italy, China, Korea, to Portugal.

2/ Audit

We audit our partners on strict standards well beyond the industry norm. Our team visits and assesses each factory on a 90 point scale to grade their craftsmanship, material suppliers, environmental impact, and working conditions.

3/ Development

Our product team leverages decades of expertise and top-shelf material suppliers to develop products of equivalent or better quality and design than luxury brands.

4/ Payments

We built Italic with an explicit mission of providing manufacturers a way earn higher margins than their traditional clients while also saving our customers 50-80% by removing the brand markups.

Reviews

4.8
1574 Reviews

5

85%

4

11%

3

3%

2

0%

1

0%

Step into luxury.

The perfect complement to our bestselling Serene Cotton Towel collection, this premium bath mat is woven from Australian 100% cotton that’s soft, absorbent, and quick-drying — everything you want when you step out of the shower. It’s an ultra-dense 1100 GSM, which puts it in the same category as bath mats from luxury hotels or spas but at a much better price.

Boll & Branch

Parachute

Oeko-Tex® Certified

Weight

1100 GSM

950 GSM

1000 GSM

Cotton Source

Australia

Turkey

Turkey

Size

20 in x 31 in

20 in x 30 in

20 in x 31 in

Our gift to you.

Treat your hands to a reinvigorating experience every day. Receive a free Bergamot & Lily Hand Wash with every Serene Towel Collection purchase.

Ultra-Absorbent

Premium Weight

Quick-Drying

Pure Australian cotton.

Australia has a reputation for high-quality cotton while remaining one of the most water-efficient providers in the world. The result? Ultra-soft towels spun from combed, low-twist yarn with a smaller eco-footprint.

Ultraplush.

A higher GSM indicates a thicker, fluffier surface. Our Serene Cotton Bath Mat weighs 1100 GSM, which means it’s denser and more absorbent than similarly priced luxury products (and even some more expensive ones).

Gold standard for cleanliness.

Established in Switzerland, the Standard 100 certification ensures every component carrying the label is free of high levels of 100 substances or chemicals harmful to people and the environment.

The 16 Very Best Bath Towels

”Not only do the towels soak up bathwater like the best sponge you’ve ever had, they also dry off incredibly quickly post-shower so you’re not stuck with something soggy, dripping into the carpet.”

The Strategist
editor

Lauren Ro

Writer

2022 Best Gifts

"Towels straight out of a high-end spa. They're so plush, so unbelievably comfortable – thanks to heavy 100% Australian cotton – that any recipient will be thanking you for years to come."

The Quality Edit
editor

Ryan Willison

Editor

Complete your bath collection.

Reviews
4.8
(1574 Reviews)

5

85%

4

11%

3

3%

2

0%

1

0%

Join Italic Bold Today

Unlock bonus credit opportunities and other perks with Italic Bold.

Serene Ultraplush Australian Cotton Bath Mat

$25

$54.00

Traditional Retail

Free shipping over $75

★ Free Hand Wash gift included with this purchase.

Manufacturer

Past clients

Calvin Klein
Chanel

Certifications

Sedex

BSCI

OEKO

ISO 9001

Operating since

1987

True luxury, radical value.

We empower the world’s best manufacturers to bypass brand and retailer to deliver true luxury quality without the markups.

Retailer Markup

Brand Markup

Materials & Labor

Traditional
Brands
Online
Brands
Italic logo