Luxury without labels.

We use the same materials and manufacturers as luxury brands to develop atelier-grade essentials, minus the large brand markups.

How it works.

Factory

Brand

Agent

Retailer

You

1/ Sourcing

Our sourcing team is singularly focused on finding the best factory for each category, regardless of where they are. We are proud to partner with manufacturers all over the world from Italy, China, Korea, to Portugal.

2/ Audit

We audit our partners on strict standards well beyond the industry norm. Our team visits and assesses each factory on a 90 point scale to grade their craftsmanship, material suppliers, environmental impact, and working conditions.

3/ Development

Our product team leverages decades of expertise and top-shelf material suppliers to develop products of equivalent or better quality and design than luxury brands.

4/ Payments

We built Italic with an explicit mission of providing manufacturers a way earn higher margins than their traditional clients while also saving our customers 50-80% by removing the brand markups.

Reviews

4.4
122 Reviews

5

64%

4

20%

3

10%

2

4%

1

2%

The routine that adapts to your hair’s needs.

This bundle includes our high-performance Universal Nourishing Shampoo and Universal Weightless Conditioner for a salon-quality experience at home. Powerful ingredients like biotin, panthenol, camellia, and coconut oil will leave your hair soft, nourished, and shiny — no matter your hair type. Sulfate, sulfonate, and silicone-free for a gentle cleanse suitable for color treated hair.

 
We collaborated with a world-class fragrance house to develop two irresistible scents. Jasmine & Gardenia: musky florals are grounded with earthy notes, giving this scent a modern, sophisticated feel. Santal & Juniper: crisp and woody notes that are enhanced by bright lemon, giving this scent an understated, musky sweetness. Made in the USA.

Ouai

Oribe

Fill Weight

20 fl oz

20 fl oz

15.3 fl oz

Cleanses

Gentle suds whisk away dirt and impurities without overdrying.

Softens

Ingredients like panthenol and camellia extract create touchably soft tresses.

Moisturizes

Ingredients like panthenol and coconut oil fight frizz and boost shine.

Strengthens

Strand strengtheners like safflower leave hair nourished and protected from future damage.

Adapts

Premium ingredients in a gentle formula make this shampoo ideal for all hair types.

Jasmine & Gardenia

Top Notes

Bergamot and Jasmine

Heart Notes

Gardenia and Lavender

Base Notes

Musk and Amber

Santal & Juniper

Top Notes

Lemon, Bergamot, and Juniper

Heart Notes

Fir Needle

Base Notes

Musk, Amber, and Santal

How to use.

1. Apply a dime-sized amount of Universal Nourishing Shampoo to wet hair. 2. Gently lather and rinse thoroughly. Follow with Universal Weightless Conditioner. 3. Generously massage conditioner into wet hair from tip to root. 4. Indulge for 30 seconds to allow active ingredients to soak in. 5. Rinse thoroughly.

Biotin

Strengthens and thickens hair to protect it from future damage.

Panthenol

Attracts and retains moisture to help improve texture and body.

Camellia Extract

Promotes soft hair and a healthy scalp by strengthening and moisturizing.

Coconut Oil

A deep moisturizer that reduces frizz and improves hair health over time.

Safflower

A natural tress-strengthener packed with antioxidants.

High-performance formulation.

Developed over multiple years by expert chemists at a leading American laboratory, this formula leverages complex ratios of prestige ingredients to produce effective yet skin-friendly results for most skin types.

Frequently Asked Questions

Complete your routine.

Reviews
4.4
(122 Reviews)

5

64%

4

20%

3

10%

2

4%

1

2%

Join Italic Bold Today

Unlock bonus credit opportunities and other perks with Italic Bold.

Universal Hair Bundle

$38
$44

save 14%

Returnable for Italic Credit

Manufacturer

Certifications

ISO 9001

cGMP

Eco-Cert

Cruelty-Free

Vegan

Operating since

2018

True luxury, radical value.

We empower the world’s best manufacturers to bypass brand and retailer to deliver true luxury quality without the markups.

Retailer Markup

Brand Markup

Materials & Labor

Traditional
Brands
Online
Brands
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