Luxury without labels.

We use the same materials and manufacturers as luxury brands to develop atelier-grade essentials, minus the large brand markups.


How it works.

Factory


Brand


Agent


Retailer


You

1/ Sourcing

Our sourcing team is singularly focused on finding the best factory for each category, regardless of where they are. We are proud to partner with manufacturers all over the world from Italy, China, Korea, to Portugal.


2/ Audit

We audit our partners on strict standards well beyond the industry norm. Our team visits and assesses each factory on a 90 point scale to grade their craftsmanship, material suppliers, environmental impact, and working conditions.


3/ Development

Our product team leverages decades of expertise and top-shelf material suppliers to develop products of equivalent or better quality and design than luxury brands.


4/ Payments

We built Italic with an explicit mission of providing manufacturers a way earn higher margins than their traditional clients while also saving our customers 50-80% by removing the brand markups.

beauty/hair/Shampoo & Conditioner

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The routine that adapts to your hair’s needs.

This bundle includes our high-performance Universal Nourishing Shampoo and Universal Weightless Conditioner for a salon-quality experience at home. Powerful ingredients like biotin, panthenol, camellia, and coconut oil will leave your hair soft, nourished, and shiny — no matter your hair type. Sulfate, sulfonate, and silicone-free for a gentle cleanse suitable for color treated hair.

 
We collaborated with a world-class fragrance house to develop two irresistible scents. Jasmine & Gardenia: musky florals are grounded with earthy notes, giving this scent a modern, sophisticated feel. Santal & Juniper: crisp and woody notes that are enhanced by bright lemon, giving this scent an understated, musky sweetness. Made in the USA.

Ouai

Oribe

Fill Weight

20 fl oz

20 fl oz

15.3 fl oz

Cleanses

Gentle suds whisk away dirt and impurities without overdrying.

Softens

Ingredients like panthenol and camellia extract create touchably soft tresses.

Moisturizes

Ingredients like panthenol and coconut oil fight frizz and boost shine.

"Using this shampoo and conditioner together has really been a game changer. My hair is shinier, softer, and has noticeably less frizz."

editor

Kristin L.

Italic Beauty Expert

Strengthens

Strand strengtheners like safflower leave hair nourished and protected from future damage.

Adapts

Premium ingredients in a gentle formula make this shampoo ideal for all hair types.

Jasmine & Gardenia

Top Notes

Bergamot and Jasmine

Heart Notes

Gardenia and Lavender

Base Notes

Musk and Amber

Santal & Juniper

Top Notes

Lemon, Bergamot, and Juniper

Heart Notes

Fir Needle

Base Notes

Musk, Amber, and Santal

How to use.

1. Apply a dime-sized amount of Universal Nourishing Shampoo to wet hair. 2. Gently lather and rinse thoroughly. Follow with Universal Weightless Conditioner. 3. Generously massage conditioner into wet hair from tip to root. 4. Indulge for 30 seconds to allow active ingredients to soak in. 5. Rinse thoroughly. Keep out of reach of children. We recommend patch testing on the neck or inner arm before use.

editor

Kristin L.

Italic Beauty Expert

Biotin

Strengthens and thickens hair to protect it from future damage.

Panthenol

Attracts and retains moisture to help improve texture and body.

Camellia Extract

Promotes soft hair and a healthy scalp by strengthening and moisturizing.

Coconut Oil

A deep moisturizer that reduces frizz and improves hair health over time.

Safflower

A natural tress-strengthener packed with antioxidants.

Ingredients

Universal Nourishing Shampoo – Jasmine & Gardenia

Water/Eau/Aqua, Coco-Glucoside, Lauryl Glucoside, Sodium Cocoyl Isethionate, Decyl Glucoside, Sodium Lauroyl Lactylate, Betaine, Glycerin, Fragrance/Parfum, Sodium Methyl Cocoyl Taurate, Propanediol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Coconut Acid, Polyglyceryl-4 Caprate, Polyglyceryl-6 Caprylate, Sodium Chloride, Citric Acid, Ethylhexylglycerin, Hydroxypropylgluconamide, Potassium Sorbate, Sodium Isethionate, Hydroxypropylammonium Gluconate, Panthenol, Sodium Phytate, Sodium Methyltaurate, Hibiscus Sabdariffa Flower Extract, Passiflora Edulis Fruit Extract, Saccharum Officinarum (Sugarcane) Extract, Cocos Nucifera (Coconut) Oil, Piper Nigrum (Pepper) Seed Extract, 1,2-Hexanediol, Camellia Sinensis Leaf Extract, Pyrus Malus (Apple) Fruit Extract, Tartaric Acid, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Limon (Lemon) Fruit Extract, Benzyl Alcohol, Sodium Benzoate, Isopropyl Alcohol, Biotin, Hexyl Cinnamal, Limonene, Linalool

 
Universal Weightless Conditioner – Jasmine & Gardenia

Water/Eau/Aqua, Betaine, Cetearyl Alcohol, Glycerin, Carthamus Tinctorius (Safflower) Oleosomes, Butyrospermum Parkii (Shea) Butter, Fragrance/Parfum, Cetrimonium Chloride, PCA Glyceryl Oleate, Propanediol, Starch Hydroxypropyltrimonium Chloride, Caprylyl Glyceryl Ether, Cocos Nucifera (Coconut) Oil, Caprylhydroxamic Acid, Gluconolactone, Sodium Benzoate, Hydroxypropylgluconamide, Octyldodecanol, Panthenol, Hydroxypropylammonium Gluconate, Ribes Nigrum (Black Currant) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil Unsaponifiables, Tartaric Acid, Benzyl Alcohol, Cardiospermum Halicacabum Flower/Leaf/Vine Extract, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Citric Acid, Potassium Sorbate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hexyl Cinnamal, Limonene, Linalool

 
Universal Nourishing Shampoo – Santal & Juniper

Water/Eau/Aqua, Coco-Glucoside, Lauryl Glucoside, Sodium Cocoyl Isethionate, Decyl Glucoside, Sodium Lauroyl Lactylate, Betaine, Glycerin, Fragrance/Parfum, Sodium Methyl Cocoyl Taurate, Propanediol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Coconut Acid, Polyglyceryl-4 Caprate, Polyglyceryl-6 Caprylate, Sodium Chloride, Citric Acid, Ethylhexylglycerin, Hydroxypropylgluconamide, Potassium Sorbate, Sodium Isethionate, Hydroxypropylammonium Gluconate, Panthenol, Sodium Phytate, Sodium Methyltaurate, Hibiscus Sabdariffa Flower Extract, Passiflora Edulis Fruit Extract, Saccharum Officinarum (Sugarcane) Extract, Cocos Nucifera (Coconut) Oil, Piper Nigrum (Pepper) Seed Extract, 1,2-Hexanediol, Camellia Sinensis Leaf Extract, Pyrus Malus (Apple) Fruit Extract, Tartaric Acid, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Limon (Lemon) Fruit Extract, Benzyl Alcohol, Sodium Benzoate, Isopropyl Alcohol, Biotin, Limonene, Linalool

 
Universal Weightless Conditioner – Santal & Juniper

Water/Eau/Aqua, Betaine, Cetearyl Alcohol, Glycerin, Carthamus Tinctorius (Safflower) Oleosomes, Butyrospermum Parkii (Shea) Butter, Fragrance/Parfum, Cetrimonium Chloride, PCA Glyceryl Oleate, Propanediol, Starch Hydroxypropyltrimonium Chloride, Caprylyl Glyceryl Ether, Cocos Nucifera (Coconut) Oil, Caprylhydroxamic Acid, Gluconolactone, Sodium Benzoate, Hydroxypropylgluconamide, Octyldodecanol, Panthenol, Hydroxypropylammonium Gluconate, Ribes Nigrum (Black Currant) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil Unsaponifiables, Tartaric Acid, Benzyl Alcohol, Cardiospermum Halicacabum Flower/Leaf/Vine Extract, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Citric Acid, Potassium Sorbate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Limonene, Linalool

 
The ingredients in this formulation may be updated to reflect our rigorous quality standards. Before using this product, please read the ingredient list on its packaging to ensure ingredients are suitable for personal use.

 
Formulated without: Parabens, Phthalates, Silicone D4 and D5, Formaldehyde Donors/Releasers, SLS/SLES, Retinyl Palmitate, Coal Tar, Hydroquinone, Triclosan, Triclocarban, Carbon Black, Toluene, Butylated Hydroxyanisole (BHA), Butylated Hydroxytoluene (BHT), Ethanolamines DEA/TEA/MEA/ETA, Ethylenediaminetetraacetic Acid (EDTA), Methylisothiazolinone, Methylchloroisothiazolinone, Oxybenzone, Nanoparticles, Polyacrylamide Acrylamide, 1,4 Dioxane, Animal-Derived Ingredients

Frequently Asked Questions

Complete your routine.

High-quality ingredients, innovative formulas, real results.

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From the source.

Shop from the same manufacturers as luxury brands and save up to 80% for the same quality.

Retailer Markup

Save 30%

Brand Markup

Save 60%

Materials & Labor

traditional brands
online brands
Italic logo

Universal Hair Bundle


$38
$44

save 14%

Returnable for Italic Credit


Manufacturer

Certifications

ISO 9001

cGMP

Eco-Cert

Cruelty-Free

Vegan

Operating since

2018


Audited quality

We run a 30-point audit on quality, sustainability, and safety on every factory.

Luxury-grade materials

We use top-shelf, premium materials wherever we can to improve quality.

World-class craftsmen

We use the same factories as top brands to ensure the absolute best construction.

Customer care

We offer live support from 9am-9pm EST and respond to emails within 24 hours.

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