Luxury without labels.
We use the same materials and manufacturers as luxury brands to develop atelier-grade essentials, minus the large brand markups.
How it works.
Factory
Brand
Agent
Retailer
You
1/ Sourcing
Our sourcing team is singularly focused on finding the best factory for each category, regardless of where they are. We are proud to partner with manufacturers all over the world from Italy, China, Korea, to Portugal.
2/ Audit
We audit our partners on strict standards well beyond the industry norm. Our team visits and assesses each factory on a 90 point scale to grade their craftsmanship, material suppliers, environmental impact, and working conditions.
3/ Development
Our product team leverages decades of expertise and top-shelf material suppliers to develop products of equivalent or better quality and design than luxury brands.
4/ Payments
We built Italic with an explicit mission of providing manufacturers a way earn higher margins than their traditional clients while also saving our customers 50-80% by removing the brand markups.
Reviews
4.7
(70)
5
71%
4
21%
3
7%
2
0%
1
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Sort by Best Match
Universal Nourishing Shampoo
$22
beautyShampoo & Conditioner
Universal Nourishing Shampoo
$46.00
Returnable for Italic Credit
Softer, shinier hair.
Gentle enough for daily use, Universal Nourishing Shampoo’s gel texture lathers to an airy foam that gives you a salon-quality cleanse at home. This deeply moisturizing shampoo includes powerful ingredients like biotin, panthenol, and camellia...
Provenance
Certifications
ISO 9001
cGMP
Eco-Cert
Cruelty-Free
Vegan
founded
2018
Ouai
Oribe
Sulfate & Sulfonate-Free
Colorant-Free
EDTA-Free
BHT-Free
Fill Weight
10 fl oz
10 fl oz
8.5 fl oz
How to use.
Take a quarter-sized amount and create light lather in hands. Massage directly onto scalp and work your way down. Apply more Universal Nourishing Shampoo if needed. Rinse thoroughly. Follow with Universal Weightless Conditioner.
Biotin
Strengthens and thickens hair to protect it from future damage.
Panthenol
Attracts and retains moisture to help improve texture and body.
Camellia Extract
Promotes soft hair and a healthy scalp by strengthening and moisturizing.
How to use.
Take a quarter-sized amount and create light lather in hands. Massage directly onto scalp and work your way down. Apply more Universal Nourishing Shampoo if needed. Rinse thoroughly. Follow with Universal Weightless Conditioner.
Biotin
Strengthens and thickens hair to protect it from future damage.
Panthenol
Attracts and retains moisture to help improve texture and body.
Camellia Extract
Promotes soft hair and a healthy scalp by strengthening and moisturizing.
Cleanses
Gentle suds whisk away dirt and impurities without overdrying.
Softens
Ingredients like panthenol and camellia extract create touchably soft tresses.
Strengthens
Scalp and strand builders like biotin leave hair nourished and protected from future damage.
Adapts
Premium ingredients in a gentle formula make this shampoo ideal for all hair types.
Jasmine & Gardenia
Top Notes
Bergamot and Jasmine
Heart Notes
Gardenia and Lavender
Base Notes
Musk and Amber
Jasmine & Gardenia
Top Notes
Bergamot and Jasmine
Heart Notes
Gardenia and Lavender
Base Notes
Musk and Amber
Santal & Juniper
Top Notes
Lemon, Bergamot, and Juniper
Heart Notes
Fir Needle
Base Notes
Musk, Amber, and Santal
Santal & Juniper
Top Notes
Lemon, Bergamot, and Juniper
Heart Notes
Fir Needle
Base Notes
Musk, Amber, and Santal
High-performance formulation.
Developed over multiple years by expert chemists at a leading American laboratory, this formula leverages complex ratios of prestige ingredients to produce effective yet scalp-friendly results for most scalp types.
High-performance formulation.
Developed over multiple years by expert chemists at a leading American laboratory, this formula leverages complex ratios of prestige ingredients to produce effective yet scalp-friendly results for most scalp types.
Our beauty standard.
Science-Backed Formulations
Proven ingredients that deliver noticeable results.
Prestige Ingredients
Rigorous quality control and testing for potency.
World-Class Laboratories
Decades of experience with award-winning chemists.
Frequently Asked Questions
Complete your routine.
Prestige formulations designed to be paired together for real results.
Reviews
4.7
(70)
5
71%
4
21%
3
7%
2
0%
1
0%