Luxury without labels.

We use the same materials and manufacturers as luxury brands to develop atelier-grade essentials, minus the large brand markups.


How it works.

Factory


Brand


Agent


Retailer


You

1/ Sourcing

Our sourcing team is singularly focused on finding the best factory for each category, regardless of where they are. We are proud to partner with manufacturers all over the world from Italy, China, Korea, to Portugal.


2/ Audit

We audit our partners on strict standards well beyond the industry norm. Our team visits and assesses each factory on a 90 point scale to grade their craftsmanship, material suppliers, environmental impact, and working conditions.


3/ Development

Our product team leverages decades of expertise and top-shelf material suppliers to develop products of equivalent or better quality and design than luxury brands.


4/ Payments

We built Italic with an explicit mission of providing manufacturers a way earn higher margins than their traditional clients while also saving our customers 50-80% by removing the brand markups.

Unveil your natural shine.

Our Universal Weightless Conditioner’s sulfate, sulfonate, and silicone-free formula is enriched with nourishing ingredients for hair and scalp. Panthenol, safflower, and coconut oil smooth, moisturize, and soften without weighing your hair down. The result? Hydrated, healthy locks that radiate with natural shine — no matter your hair type.

 
We collaborated with a world-class fragrance house to develop two irresistible scents. Jasmine & Gardenia: musky florals are grounded with earthy notes, giving this scent a modern, sophisticated feel. Santal & Juniper: crisp and woody notes that are enhanced by bright lemon, giving this scent an understated, musky sweetness. Made in the USA.

Ouai

Oribe

Silicone-Free

EDTA-Free

Fill Weight

10 fl oz

10 fl oz

6.8 fl oz

How to use.

Generously massage conditioner into wet hair from tip to root.

1. Cleanse

Remove impurities.

2. Tone

Refine and smooth skin.

3. Treat

Target specific concerns.

4. Moisturize

Protect natural skin barrier.

Panthenol

Attracts and retains moisture to help improve texture and body.

Safflower

A natural tress-strengthener packed with antioxidants.

Coconut Oil

A deep moisturizer that reduces frizz and improves hair health over time.

Moisturizes

Ingredients like panthenol and coconut oil fight frizz and boost shine.

Strengthens

Strand strengtheners like safflower leave hair nourished and protected from future damage.

Adapts

Premium ingredients in a gentle formula make this conditioner ideal for all hair types.

High-performance formulation.

Developed over multiple years by expert chemists at a leading Japanese laboratory, this formula leverages complex ratios of prestige ingredients to produce effective yet skin-friendly results for most skin types.

Jasmine & Gardenia

Top Notes

Bergamot and Jasmine

Heart Notes

Gardenia and Lavender

Base Notes

Musk and Amber

Santal & Juniper

Top Notes

Lemon, Bergamot, and Juniper

Heart Notes

Fir Needles

Base Notes

Musk, Amber, and Santal

"This conditioner nourishes and moisturizes your hair without silicones. That’s important because silicones give hair a false smooth feel at first, but can cause buildup over time and lead to dullness."

editor

Kristin L.

Italic Beauty Expert

Our beauty standard.

Science-Backed Formulations

Proven ingredients that deliver noticeable results.

Prestige Ingredients

Rigorous quality control and testing for potency.

World-Class Laboratories

Decades of experience with award-winning chemists.

Frequently Asked Questions

Complete your routine.

Prestige formulations designed to be paired together for real results.

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From the source.

Shop from the same manufacturers as luxury brands and save up to 80% for the same quality.

Retailer Markup

Save 30%

Brand Markup

Save 60%

Materials & Labor

traditional brands
online brands
Italic logo

Universal Weightless Conditioner


$22

$30.00

Traditional Retail

Returnable for Italic Credit


Manufacturer

Certifications

ISO 9001

cGMP

Eco-Cert

Cruelty-Free

Vegan

Operating since

2018


Audited quality

We run a 30-point audit on quality, sustainability, and safety on every factory.

Luxury-grade materials

We use top-shelf, premium materials wherever we can to improve quality.

World-class craftsmen

We use the same factories as top brands to ensure the absolute best construction.

Customer care

We offer live support from 9am-9pm EST and respond to emails within 24 hours.

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