Luxury without labels.

We use the same materials and manufacturers as luxury brands to develop atelier-grade essentials, minus the large brand markups.

How it works.

Factory

Brand

Agent

Retailer

You

1/ Sourcing

Our sourcing team is singularly focused on finding the best factory for each category, regardless of where they are. We are proud to partner with manufacturers all over the world from Italy, China, Korea, to Portugal.

2/ Audit

We audit our partners on strict standards well beyond the industry norm. Our team visits and assesses each factory on a 90 point scale to grade their craftsmanship, material suppliers, environmental impact, and working conditions.

3/ Development

Our product team leverages decades of expertise and top-shelf material suppliers to develop products of equivalent or better quality and design than luxury brands.

4/ Payments

We built Italic with an explicit mission of providing manufacturers a way earn higher margins than their traditional clients while also saving our customers 50-80% by removing the brand markups.

Reviews

4.9
28 Reviews

5

75%

4

25%

3

0%

2

0%

1

0%

beauty/hair/Shampoo & Conditioner

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Unveil your natural shine.

Our Universal Weightless Conditioner’s sulfate, sulfonate, and silicone-free formula is enriched with nourishing ingredients for hair and scalp. Panthenol, safflower, and coconut oil smooth, moisturize, and soften without weighing your hair down. The result? Hydrated, healthy locks that radiate with natural shine — no matter your hair type.

 
We collaborated with a world-class fragrance house to develop two irresistible scents. Jasmine & Gardenia: musky florals are grounded with earthy notes, giving this scent a modern, sophisticated feel. Santal & Juniper: crisp and woody notes that are enhanced by bright lemon, giving this scent an understated, musky sweetness. Made in the USA.

Ouai

Oribe

Silicone-Free

EDTA-Free

Fill Weight

10 fl oz

10 fl oz

6.8 fl oz

How to use.

After shampooing, gently squeeze excess water out of hair. Generously massage conditioner into wet hair from tip to root. For best results, allow conditioner to absorb for a couple minutes. Rinse thoroughly. To use as a deep conditioning mask, massage a generous amount into clean damp hair after shampooing. Leave on for 10 - 15 minutes. Rinse thoroughly.

Panthenol

Attracts and retains moisture to help improve texture and body.

Safflower

A natural tress-strengthener packed with antioxidants.

Coconut Oil

A deep moisturizer that reduces frizz and improves hair health over time.

Moisturizes

Ingredients like panthenol and coconut oil fight frizz and boost shine.

Strengthens

Strand strengtheners like safflower leave hair nourished and protected from future damage.

Adapts

Premium ingredients in a gentle formula make this conditioner ideal for all hair types.

High-performance formulation.

Developed over multiple years by expert chemists at a leading American laboratory, this formula leverages complex ratios of prestige ingredients to produce effective yet skin-friendly results for most skin types.

Jasmine & Gardenia

Top Notes

Bergamot and Jasmine

Heart Notes

Gardenia and Lavender

Base Notes

Musk and Amber

Santal & Juniper

Top Notes

Lemon, Bergamot, and Juniper

Heart Notes

Fir Needles

Base Notes

Musk, Amber, and Santal

Our beauty standard.

Science-Backed Formulations

Proven ingredients that deliver noticeable results.

Prestige Ingredients

Rigorous quality control and testing for potency.

World-Class Laboratories

Decades of experience with award-winning chemists.

Frequently Asked Questions

Complete your routine.

Prestige formulations designed to be paired together for real results.

Reviews
4.9
(28 Reviews)

5

75%

4

25%

3

0%

2

0%

1

0%

Join Italic Bold Today

Unlock bonus credit opportunities and other perks with Italic Bold.

Universal Weightless Conditioner

$35
$44

save 20%

Returnable for Italic Credit

Manufacturer

Certifications

ISO 9001

cGMP

Eco-Cert

Cruelty-Free

Vegan

Operating since

2018

True luxury, radical value.

We empower the world’s best manufacturers to bypass brand and retailer to deliver true luxury quality without the markups.

Retailer Markup

Brand Markup

Materials & Labor

Traditional
Brands
Online
Brands
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