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Luxury without labels.

We use the same materials and manufacturers as luxury brands to develop atelier-grade essentials, minus the large brand markups.

How it works.

Factory

Brand

Agent

Retailer

You

1/ Sourcing

Our sourcing team is singularly focused on finding the best factory for each category, regardless of where they are. We are proud to partner with manufacturers all over the world from Italy, China, Korea, to Portugal.

2/ Audit

We audit our partners on strict standards well beyond the industry norm. Our team visits and assesses each factory on a 90 point scale to grade their craftsmanship, material suppliers, environmental impact, and working conditions.

3/ Development

Our product team leverages decades of expertise and top-shelf material suppliers to develop products of equivalent or better quality and design than luxury brands.

4/ Payments

We built Italic with an explicit mission of providing manufacturers a way earn higher margins than their traditional clients while also saving our customers 50-80% by removing the brand markups.

Reviews

4.6
71 Reviews

5

70%

4

23%

3

7%

2

0%

1

0%

An essential step in your haircare routine.

Protect your hair at its most fragile with a hair wrap that reduces drying time — while also fighting frizz, breakage, and tangles. Unlike towel drying, which can leave wet hair vulnerable to rough fibers that cause unnecessary damage, the Waffle Hair Wrap is gentle on tresses, leaving you with a smooth, shiny texture.

T3

Aquis

Waffle Material

Elastic Edge

Highly Absorbent

Prevents Breakage

Traditional towel drying can raise hair cuticles, making damage more likely. The finer fibers of the waffle weave make it gentler on hair.

Fights Frizz

Keep more moisture in your hair shaft to reduce frizz. This wrap is absorbent without stripping your hair of what it needs.

Reduces Tangles

Securing locks while drying can prevent tangles and knots that lead to breakage.

How to use.

1. Gently squeeze excess water out of hair. 2. Flip hair upside down. 3. Place the button side of the wrap at the nape of your neck. 4. Gently place hair into the hair wrap. 5. Twist wrap and secure in place by fastening the loop to the button. 6. It should feel secure without tugging on any hair. 7. Remove when hair is slightly damp and style as normal. Keep out of reach of children.

editor

Italic

Editor's Note

Complete your haircare routine.

High-quality ingredients, innovative formulas, real results.

Reviews
4.6
(71 Reviews)

5

70%

4

23%

3

7%

2

0%

1

0%

Join Italic Bold Today

Unlock bonus credit opportunities and other perks with Italic Bold.

Waffle Hair Wrap

$19

$40.00

Traditional Retail

Returnable for Italic Credit

Manufacturer

Certifications

ISO 9001

BSCI

GRS

Sedex

FAMA

Operating since

1980

True luxury, radical value.

We empower the world’s best manufacturers to bypass brand and retailer to deliver true luxury quality without the markups.

Retailer Markup

Brand Markup

Materials & Labor

Traditional
Brands
Online
Brands
Italic logo