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Luxury without labels.

We use the same materials and manufacturers as luxury brands to develop atelier-grade essentials, minus the large brand markups.

How it works.

Factory

Brand

Agent

Retailer

You

1/ Sourcing

Our sourcing team is singularly focused on finding the best factory for each category, regardless of where they are. We are proud to partner with manufacturers all over the world from Italy, China, Korea, to Portugal.

2/ Audit

We audit our partners on strict standards well beyond the industry norm. Our team visits and assesses each factory on a 90 point scale to grade their craftsmanship, material suppliers, environmental impact, and working conditions.

3/ Development

Our product team leverages decades of expertise and top-shelf material suppliers to develop products of equivalent or better quality and design than luxury brands.

4/ Payments

We built Italic with an explicit mission of providing manufacturers a way earn higher margins than their traditional clients while also saving our customers 50-80% by removing the brand markups.

Reviews

4.7
55 Reviews

5

78%

4

11%

3

9%

2

2%

1

0%

Get ready for intense hydration.

This hydration-boosting serum harnesses the plumping power of four potent forms of hyaluronic acid for instantly smooth, supple skin. Hyaluronic acid softens the appearance of fine lines by supporting the skin’s natural ability to retain moisture. The results? Radiant, rejuvenated tone and texture. Made in Japan.

 

Kiehl's

Drunk Elephant

Sodium Hyaluronate

Hydrolyzed Hyaluronic Acid

Sodium Acetylated Hyaluronate

Sodium Hyaluronate Crosspolymer

Ceramides

Non-Sticky

Size

30 mL

30 mL

50 mL

How to use.

Massage onto skin in circular motions.

Cleanse

Remove impurities.

Tone

Refine and smooth skin.

Treat

Target specific concerns.

Moisturize

Protect natural skin barrier.

Four Forms of Hyaluronic Acid

This skincare staple draws in (and retains) moisture for plumper skin, diminishing the appearance of fine lines and wrinkles.

Ceramide Trio

These lipids support the skin barrier, keeping out harmful elements and locking in moisture. Key to overall skin health, balanced ceramide levels prevent dryness, irritation, and skin conditions like acne and eczema.

Hydrating

Soothing

Plumping

Your favorite co-worker’s best-kept secret.

"The brand focused on taking its time to source from the best labs in Japan, Korea, and the US, developing formulations from scratch. The products feel luxurious, because they are."

Beauty Matter
editor

Erika Veurink

Contributor

High-performance formulation.

Developed over multiple years by expert chemists at a leading Japanese laboratory, this formula leverages complex ratios of prestige ingredients to produce effective yet skin-friendly results for most skin types.

Our beauty standard.

Science-Backed Formulations

Proven ingredients that deliver noticeable results.

Prestige Ingredients

Rigorous quality control and testing for potency.

World-Class Laboratories

Decades of experience with award-winning chemists.

Frequently Asked Questions

Complete your skincare routine.

Prestige formulations designed to be paired together for real results.

Reviews
4.7
(55 Reviews)

5

78%

4

11%

3

9%

2

2%

1

0%

Join Italic Bold Today

Unlock bonus credit opportunities and other perks with Italic Bold.

Water Melt Hyaluronic Acid Serum

$24

$52.00

Traditional Retail

Returnable for Italic Credit

Manufacturer

Certifications

ISO 9001

ISO 22716

Cruelty-Free

Vegan

Operating since

1912

True luxury, radical value.

We empower the world’s best manufacturers to bypass brand and retailer to deliver true luxury quality without the markups.

Retailer Markup

Brand Markup

Materials & Labor

Traditional
Brands
Online
Brands
Italic logo