Get ready for intense hydration.
How to use.
Massage onto skin in circular motions.
1. Cleanse
Remove impurities.
2. Tone
Refine and smooth skin.
3. Treat
Target specific concerns.
4. Moisturize
Protect natural skin barrier.
Four Forms of Hyaluronic Acid
This skincare staple draws in (and retains) moisture for plumper skin, diminishing the appearance of fine lines and wrinkles.
Ceramide Trio
These lipids support the skin barrier, keeping out harmful elements and locking in moisture. Key to overall skin health, balanced ceramide levels prevent dryness, irritation, and skin conditions like acne and eczema.
Four Forms of Hyaluronic Acid
This skincare staple draws in (and retains) moisture for plumper skin, diminishing the appearance of fine lines and wrinkles.
Ceramide Trio
These lipids support the skin barrier, keeping out harmful elements and locking in moisture. Key to overall skin health, balanced ceramide levels prevent dryness, irritation, and skin conditions like acne and eczema.
Your favorite co-worker’s best-kept secret.
"The brand focused on taking its time to source from the best labs in Japan, Korea, and the US, developing formulations from scratch. The products feel luxurious, because they are."
Erika Veurink
Contributor
High-performance formulation.
Developed over multiple years by expert chemists at a leading Japanese laboratory, this formula leverages complex ratios of prestige ingredients to produce effective yet skin-friendly results for most skin types.
Our beauty standard.
Science-Backed Formulations
Proven ingredients that deliver noticeable results.
Prestige Ingredients
Rigorous quality control and testing for potency.
World-Class Laboratories
Decades of experience with award-winning chemists.
Frequently Asked Questions
Your favorite co-worker’s best-kept secret.
"The brand focused on taking its time to source from the best labs in Japan, Korea, and the US, developing formulations from scratch. The products feel luxurious, because they are."
Erika Veurink
Contributor
Complete your skincare routine.
Prestige formulations designed to be paired together for real results.
Reviews
4.8
28 Reviews
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82%
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Customer Gallery
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The Bold Bonus: $30 today, $90 on the way
Up to $5 in Italic Credit for every review
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The Bold Bonus: $30 today, $90 on the way
Up to $5 in Italic Credit for every review
From the source.
Shop from the same manufacturers as luxury brands and save up to 80% for the same quality.
Retailer Markup
Brand Markup
Materials & Labor
Water Melt Hyaluronic Acid Serum
$48.00
Traditional Retail
Returnable for Italic Credit
Manufacturer
Certifications
ISO 9001
ISO 22716
Cruelty-Free
Vegan
Operating since
1912
Audited quality
We run a 30-point audit on quality, sustainability, and safety on every factory.
Luxury-grade materials
We use top-shelf, premium materials wherever we can to improve quality.
World-class craftsmen
We use the same factories as top brands to ensure the absolute best construction.
Customer care
We offer live support from 9am-9pm EST and respond to emails within 24 hours.
Underline Guarantee
We are committed to putting our customers first. If you don't love your Italic experience for any reason you can return your order for a full refund or store credit within 30 days at no cost.
Support
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