Luxury without labels.

We use the same materials and manufacturers as luxury brands to develop atelier-grade essentials, minus the large brand markups.


How it works.

Factory


Brand


Agent


Retailer


You

1/ Sourcing

Our sourcing team is singularly focused on finding the best factory for each category, regardless of where they are. We are proud to partner with manufacturers all over the world from Italy, China, Korea, to Portugal.


2/ Audit

We audit our partners on strict standards well beyond the industry norm. Our team visits and assesses each factory on a 90 point scale to grade their craftsmanship, material suppliers, environmental impact, and working conditions.


3/ Development

Our product team leverages decades of expertise and top-shelf material suppliers to develop products of equivalent or better quality and design than luxury brands.


4/ Payments

We built Italic with an explicit mission of providing manufacturers a way earn higher margins than their traditional clients while also saving our customers 50-80% by removing the brand markups.

home/fitness/Yoga & Pilates

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Downward dog in luxury.

We designed our best-selling yoga mat with a few things in mind: durability, density, and the notion that high prices should never inhibit your flow. This non-slip, polyurethane mat features a natural rubber bottom that keeps everything grounded and in place. Thick and cushiony, it will provide all the support you need to take your practice to the next level.

Lululemon

YogaDesignLab

Non-slip

Natural Rubber

Non-toxic

"Great quality, it is thick so I have not needed to double it up to offer knee support so far. Looks great too."

★ ★ ★ ★ ★

editor

Brittney G.

Italic Customer

Practice made perfect.

Non-slip surface.

Dense and durable construction.

Choose between 3mm or 5mm.

Complete your yogi gear.

Reviews
4.7
320 Reviews

5

81%

4

14%

3

4%

2

1%

1

0%

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Customer Gallery

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From the source.

Shop from the same manufacturers as luxury brands and save up to 80% for the same quality.

Retailer Markup

Save 30%

Brand Markup

Save 60%

Materials & Labor

traditional brands
online brands
Italic logo

Yoga Mat


$40

$88.00

Traditional Retail

Free shipping over $75 & free returns


Manufacturer

Certifications

BSCI

OEKO-TEX

Sedex

Operating since

2016


Audited quality

We run a 30-point audit on quality, sustainability, and safety on every factory.

Luxury-grade materials

We use top-shelf, premium materials wherever we can to improve quality.

World-class craftsmen

We use the same factories as top brands to ensure the absolute best construction.

Customer care

We offer live support from 9am-9pm EST and respond to emails within 24 hours.

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