Early Black Friday SaleUp to 50% Off Sitewide
New ArrivalsUp to 50% off seasonal exclusives. Now or Never.
Up to 35% Off Ultraplush
Exclusively during Black Friday, save up to 35% off our best-selling Ultraplush Towel Collection.
Commercial-Grade Performance
We source Australian cotton woven to meet the demanding requirements of luxury hospitality environments.
| GRADE | COMMERCIAL | CONSUMER |
| USE FOR | HOTEL | HOME |
| WASH TEMPERATURE | 486 F | 190 F |
| WASH CYCLES | 120+ | 90-100 |
| GSM | 600-800 | 400-600 |
| SERVICE LIFE | 5-7 YRS | 2-3 YRS |
| BLEACH TOLERANCE | 4-5 GS | 3-4 GS |
| SHRINKAGE | <5% | 6-8% |
| COLORFAST | 4-5 UV | 3-5 UV |
@ITALIC
Tag #italic on Instagram to be featured on our gallery.
Early Black Friday SaleUp to 50% off Sitewide
New ArrivalsUp to 50% off seasonal exclusives. Now or Never.
Up to 35% Off Ultraplush
Exclusively during Black Friday, save up to 35% off our best-selling Ultraplush Towel Collection.
Commercial-Grade Performance
We source Australian cotton woven to meet the demanding requirements of luxury hospitality environments.
| COMPARE | COMMERCIAL | CONSUMER |
| USE FOR | HOTEL | HOME |
| WASH TEMPERATURE | 185°F | 140°F |
| WASH CYCLES | 120+ | 90-100 |
| GSM | 600-800 | 400-600 |
| SERVICE LIFE | 5-7 YRS | 2-3 YRS |
| BLEACH TOLERANCE | 4-5 GS | 3-4 GS |
| SHRINKAGE | <5% | 6-8% |
| COLORFAST | 4-5 UV | 3-4 UV |
@ITALIC
Tag #italic on Instagram to be featured on our gallery.