New home must-haves. Seasonal pricing.New: Holiday Home Collection
Winter ’25 CashmereSoftness, refined. Now up to 50% off.
Up to 35% Off Ultraplush
Your early check-in to Black Friday. Save 35% on Ultraplush towels, and up to 50% on bundles.
Commercial-Grade Performance
We source Australian cotton woven to meet the demanding requirements of luxury hospitality environments.
| GRADE | COMMERCIAL | CONSUMER |
| USE FOR | HOTEL | HOME |
| WASH TEMPERATURE | 486 F | 190 F |
| WASH CYCLES | 120+ | 90-100 |
| GSM | 600-800 | 400-600 |
| SERVICE LIFE | 5-7 YRS | 2-3 YRS |
| BLEACH TOLERANCE | 4-5 GS | 3-4 GS |
| SHRINKAGE | <5% | 6-8% |
| COLORFAST | 4-5 UV | 3-5 UV |
@ITALIC
Tag #italic on Instagram to be featured on our gallery.
New home must-haves. Seasonal pricing.New: Holiday Home Collection
UP TO 50% OFF SEASONAL ESSENTIALS
Winter ’25 Cashmere Softness, refined. Now up to 50% off.
Up to 35% Off Ultraplush
Your early check-in to Black Friday. Save 35% on Ultraplush towels, and up to 50% on bundles.
Commercial-Grade Performance
We source Australian cotton woven to meet the demanding requirements of luxury hospitality environments.
| COMPARE | COMMERCIAL | CONSUMER |
| USE FOR | HOTEL | HOME |
| WASH TEMPERATURE | 185°F | 140°F |
| WASH CYCLES | 120+ | 90-100 |
| GSM | 600-800 | 400-600 |
| SERVICE LIFE | 5-7 YRS | 2-3 YRS |
| BLEACH TOLERANCE | 4-5 GS | 3-4 GS |
| SHRINKAGE | <5% | 6-8% |
| COLORFAST | 4-5 UV | 3-4 UV |
@ITALIC
Tag #italic on Instagram to be featured on our gallery.