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Luxury without labels.

Italic was born to challenge the conventional notion of luxury. We believe luxury should be defined by the quality of a product, not by a price tag or logo.

Female model in bed

Weekend Morning Favorites

Go ahead, hit the snooze button one more time. Wake up slowly and treat yourself to breakfast in bed with cozy robes, elevated kitchenware, and more.

Gold jewelry

Bezel Essentials

An epitome of elegance and sophistication -- featuring brilliant diamonds set in a seamless bezel for a modern feel.

True luxury is hard to fake.

We draw from decades of luxury experience and partner with an exclusive, global network of the same manufacturers behind the most prestigious brands.

Atelier Series

The capstone of luxury, with each piece representing the pinnacle of fine materials, master craftsmanship, and timeless design.

Loved by 100,000 & counting.

A world of luxury without labels. Show us your world and tag @italic.

Male model


Exceptional clothing and accessories made with atelier-grade materials by the same manufactureres as top fashion houses.

Female model working out

Ultimate Workout Wardrobe

Where looking good while breaking a sweat is a must.

impressed press

“Luxury goods from Prada and Gucci are marked up because of their branding. This startup will sell them to you without the labels.”

“A radical business selling quality goods without the middleman markup.”

“Quality is superior to what you can find on other online retailers.”