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SereneTowels_2PieceBathTowelSet_White_Home_StillLife_1x1_0226.jpg
SereneTowels_6PieceTowelSet_White_Home_StillLife_1x1_0265_1.jpg
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Same manufacturer as

Serene Ultraplush Towels

4.8(758 reviews)

$32

$68

Traditional Retail

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Free shipping over $50 & free returns

Resort-grade towels for your home.

These towels use Ultraplush 100% Australian cotton which is heavy and soft to the touch. A super dense 800 GSM weight and woven loop construction maximize softness, weight, and absorbency, putting them in the rarified territory of luxury towels ordinarily reserved for resorts and spas. Only negative? You'll never be able to go back to bathing without them.

Coyuchi

Parachute

Boll & Branch

Oeko-Tex® Certified

Unknown

Unknown

Weight

800 GSM

550 GSM

700 GSM

700 GSM

Cotton Source

Australia

India

Turkey

Unknown

Ultraplush.

What's included in the Deluxe Towel Set.

Washcloths

Set of 2

Hand Towels

Set of 2

Bath Towels

Set of 2

Deluxe Towel Set in White

Set of 2 Washcloths, 2 Hand towels, and 2 Bath towels

Deluxe Towel Set in Light Gray

Set of 2 Washcloths, 2 Hand towels, and 2 Bath towels

What's included in the Luxe Towel Set.

Washcloths

Set of 2

Hand Towels

Set of 2

Bath Sheets

Set of 2

Luxe Towel Set in White

Set of 2 Washcloths, 2 Hand towels, and 2 Bath Sheets

Luxe Towel Set in Light Gray

Set of 2 Washcloths, 2 Hand towels, and 2 Bath Sheets

100% Australian cotton.

An exporting leader in the industry — Australia has a reputation for producing high-quality cotton while remaining one of the most water-efficient providers in the world. The result? Ultra-soft towels spun from combed, low-twist yarn with a smaller eco-footprint.

Luxury weight.

Premium-quality towels typically weigh about 600 - 900 GSM. Our Serene Cotton Towels weigh 800 GSM which means they’re denser and more absorbent than similarly-priced towels (and even some more expensive ones).

Oeko-Tex® Certified Cotton.

The gold standard for material cleanliness Established in Switzerland, the Oeko-Tex Association oversees the Standard 100 certification, which ensures every component of a product carrying the label is tested to be free of high levels of 100 substances or chemicals harmful to people and the environment.

"Now I know why Italic's towels get all the rave reviews! They are super soft! 100% recommend."

★★★★★

editor

Bahram T.

Italic Customer

Complete your bath collection.

Product Information


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Reviews
4.8
758 Reviews

5

86%

4

11%

3

3%

2

0%

1

0%

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Price
Pricey
Just Right
A Steal

Customer Gallery

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758

The best towels
White
Washcloth

The best towels I’ve ever used.

December 08, 2020
9
Extremely thick and plush towels
White
Washcloth

These towels are way thicker and and more plush than I had expected. My prior towels were about 650gsm and this is definitely thicker/more plush than my old set. I really like the feel of the hand and face towels, but the bath towel might be "too heavy" some some people, if that...

Jonathan P
|
July 18, 2020
8
Soft & absorptive but lose shape
White
Washcloth

Soft, thick and absorptive even when new. My one ding is that they lose their squareness after a tumble dry so they don’t sit square on the towel rack.

December 15, 2019
6
Love these towels!
White
Washcloth

Super plush towels and great size (i.e. big!!). Wish Italic carried these in more colors.

Hannah W
|
November 15, 2020
4
Super soft
White
Washcloth

This hand towel is worth every penny and should be in every bathroom. It's super soft and feels luxurious. A must for your guest bathroom.

May 28, 2020
4
Heavenly towels
White
Washcloth

These towels are so great! They're so thick and plush I just want to curl myself up in them and fall asleep. Absolutely would recommend - especially the full set!

Italic M
|
August 11, 2020
3
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Audited quality

We run a 30-point audit on quality, sustainability, and safety on every factory.

Luxury-grade materials

We use top-shelf, premium materials wherever we can to improve quality.

World-class craftsmen

We use the same factories as top brands to ensure the absolute best construction.

Member services

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