Luxury without labels.

We use the same materials and manufacturers as luxury brands to develop atelier-grade essentials, minus the large brand markups.

How it works.






1/ Sourcing

Our sourcing team is singularly focused on finding the best factory for each category, regardless of where they are. We are proud to partner with manufacturers all over the world from Italy, China, Korea, to Portugal.

2/ Audit

We audit our partners on strict standards well beyond the industry norm. Our team visits and assesses each factory on a 90 point scale to grade their craftsmanship, material suppliers, environmental impact, and working conditions.

3/ Development

Our product team leverages decades of expertise and top-shelf material suppliers to develop products of equivalent or better quality and design than luxury brands.

4/ Payments

We built Italic with an explicit mission of providing manufacturers a way earn higher margins than their traditional clients while also saving our customers 50-80% by removing the brand markups.



A cut above the rest.

Named for the Japanese cypress wood from which it’s crafted, our Hinoki Cutting Board lives up to the hype around the long-revered material. Hinoki offers superior durability, a light citrus scent, and antimicrobial properties. Its medium-soft composition has a slight give to help maintain knife blade sharpness, protecting your investments for years to come.


MTC Kitchen

100% Japanese Hinoki

PEFC Certified


17.8" x 11.8" x 0.8"

17.8" x 11.8" x 0.8"

16.8" x 8.3" x 1.6"

Japnese Hinoki Cypress

Hinoki is renowned for its beauty as well as its delicate fragrance.

Medium-Soft Wood

Perfectly "gives" to preserve the edge of your knife rather than dull it.

Made Sustainably

PEFC-certified product that comes from sustainably managed forests.

Programme for the Endorsement of Forest Certification

PEFC-certified products come from sustainably managed forests that are independently verified to comply with strict international sustainability standards. Purchasing a PEFC-certified product helps to ensure the world’s forests are being protected.

More to savor.


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Kumo Japanese Hinoki Cutting Board



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True luxury, radical value.

We empower the world’s best manufacturers to bypass brand and retailer to deliver true luxury quality without the markups.

Retailer Markup

Brand Markup

Materials & Labor

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