Luxury without labels.

We use the same materials and manufacturers as luxury brands to develop atelier-grade essentials, minus the large brand markups.

How it works.

Factory

Brand

Agent

Retailer

You

1/ Sourcing

Our sourcing team is singularly focused on finding the best factory for each category, regardless of where they are. We are proud to partner with manufacturers all over the world from Italy, China, Korea, to Portugal.

2/ Audit

We audit our partners on strict standards well beyond the industry norm. Our team visits and assesses each factory on a 90 point scale to grade their craftsmanship, material suppliers, environmental impact, and working conditions.

3/ Development

Our product team leverages decades of expertise and top-shelf material suppliers to develop products of equivalent or better quality and design than luxury brands.

4/ Payments

We built Italic with an explicit mission of providing manufacturers a way earn higher margins than their traditional clients while also saving our customers 50-80% by removing the brand markups.

Reviews

4.8
1892 Reviews

5

85%

4

11%

3

3%

2

0%

1

0%

Resort-grade towels for your home.

These towels use ultraplush 100% Australian cotton which is heavy and soft to the touch. A super dense 800 - 1100 GSM weight and woven loop construction maximize softness, weight, and absorbency, putting them in the rarified territory of luxury towels ordinarily reserved for resorts and spas. Only negative? You'll never be able to go back to bathing without them.

SFERRA

FRETTE

Weight

800 GSM

700 GSM

Unknown

Oeko-Tex® Certified

Unknown

Unknown

Cotton Source

Australia

Portugal

Portugal

Our gift to you.

Receive a single complimentary hand care gift with every purchase including a Serene Towel Collection item (while supplies last).

Ultraplush Australian Cotton.

Pure 800 GSM Australian cotton. Oeko-Tex® Certified.

Deluxe Towel Set

Set of 2 Washcloths, 2 Hand Towels, and 2 Bath Towels

Washcloths

Set of 2

Hand Towels

Set of 2

Bath Towels

Set of 2

Luxe Sheet Set

Set of 2 Washcloths, 2 Hand Towels, and 2 Bath Sheets

Washcloths

Set of 2

Hand Towels

Set of 2

Bath Sheets

Set of 2

Pure Australian cotton.

Australia has a reputation for high-quality cotton while remaining one of the most water-efficient providers in the world. The result? Ultra-soft towels spun from combed, low-twist yarn with a smaller eco-footprint.

Gold standard for cleanliness.

Established in Switzerland, the Standard 100 certification ensures every component carrying the label is free of high levels of 100 substances or chemicals harmful to people and the environment.

Luxury weight.

These towels are 800 - 1100 GSM which means they’re denser and more absorbent than practically any towel on the market.

Best Bath Towels (Out of 10)

"This ample bath sheet is well-constructed and incredibly absorbent."

Better Homes & Garden
editor

Kathleen Felton

Writer

Best Overall Bath Towels (Out of 81)

"We tested 81 towels both in our Lab and in our homes over several months and assessed them based on their quality, texture, absorbency, durability, and overall value...Italic’s Serene towel earned a perfect score in our absorbency testing, soaking up all four ounces of water in just 10 seconds. Considering it’s the heaviest towel on our list at 800 grams per square meter (GSM), we were sure the dry time would be outrageous. But much to our surprise, the towel was completely dry in just 90 minutes."

Real Simple
editor

Melanie Fincher

Editor

Best Value Bath Towels (Out of 29)

"Italic’s towels are so ridiculously plush. Truly, like how I would imagine a cloud feels. Not only do the towels soak up bathwater like the best sponge you’ve ever had, they also dry off incredibly quickly post-shower so you’re not stuck with something soggy, dripping into the carpet."

Strategist
editor

Lauren Ro

Writer

Best Value Bath Towel (Out of 51)

"These high quality towels felt plush and thick, with a heavyweight construction and tight weave. The towels held up nicely after multiple rounds in the washer and dryer, with no loose threads, snags, or other signs of wear. It performed extremely well during both our absorbency and dry tests, as the bath sheets effectively and quickly absorbed all liquid and dried in just 90 minutes. "

The Spruce
editor

Bianca Pineda

Writer

Best Value Bath Towel (Out of 50)

"The material is a great quality with a tight weave, and there were no loose threads or snags after washing. The quality was apparent at first glance with a plush texture and ample material to wrap up in."

People Magazine
editor

Alyssa Brascia

Writer

Best Overall Bath Towel

"Towels straight out of a high-end spa. They're so plush, so unbelievably comfortable – thanks to heavy 100% Australian cotton – that any recipient will be thanking you for years to come."

The Quality Edit
editor

Ryan Willison

Editor

Quiet Luxury Buys for the Home

"Made from plush 100% Australian cotton, these towels look and feel just like the ones found at many resorts or spas."

realtor
editor

Brittany Natale

Writer

Best Bath Towels

"If you’re looking for a very classic plush towel that you’d find in a hotel, you can’t do much better than this one."

Southern Living
editor

Jenna Clark

Writer

Complete your bath collection.

Reviews
4.8
(1892 Reviews)

5

85%

4

11%

3

3%

2

0%

1

0%

Join Italic Bold Today

Unlock bonus credit opportunities and other perks with Italic Bold.

Serene Ultraplush Australian Cotton Towels

$16

$60.00

Traditional Retail

Free shipping over $100

Free hand care gift included with every order that includes an item from the Serene collection.

Manufacturer

Past clients

Calvin Klein
Chanel

Certifications

Sedex

BSCI

OEKO

ISO 9001

Operating since

1987

True luxury, radical value.

We empower the world’s best manufacturers to bypass brand and retailer to deliver true luxury quality without the markups.

Retailer Markup

Brand Markup

Materials & Labor

Traditional
Brands
Online
Brands
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