Luxury without labels.

We use the same materials and manufacturers as luxury brands to develop atelier-grade essentials, minus the large brand markups.


How it works.

Factory


Brand


Agent


Retailer


You

1/ Sourcing

Our sourcing team is singularly focused on finding the best factory for each category, regardless of where they are. We are proud to partner with manufacturers all over the world from Italy, China, Korea, to Portugal.


2/ Audit

We audit our partners on strict standards well beyond the industry norm. Our team visits and assesses each factory on a 90 point scale to grade their craftsmanship, material suppliers, environmental impact, and working conditions.


3/ Development

Our product team leverages decades of expertise and top-shelf material suppliers to develop products of equivalent or better quality and design than luxury brands.


4/ Payments

We built Italic with an explicit mission of providing manufacturers a way earn higher margins than their traditional clients while also saving our customers 50-80% by removing the brand markups.

Resort-grade towels for your home.

These towels use Ultraplush 100% Australian cotton which is heavy and soft to the touch. A super dense 800 GSM weight and woven loop construction maximize softness, weight, and absorbency, putting them in the rarified territory of luxury towels ordinarily reserved for resorts and spas. Only negative? You'll never be able to go back to bathing without them.

Parachute

Coyuchi

Oeko-Tex® Certified

Unknown

Unknown

Weight

800 GSM

700 GSM

685 GSM

Cotton Source

Australia

Turkey

India

Set of 2

Ultraplush Australian Cotton.

Pure 800 GSM Australian cotton. Oeko-Tex® Certified.

The Deluxe Towel Set.

Set of 2 Washcloths, 2 Hand towels, and 2 Bath towels

Washcloths

Set of 2

Hand Towels

Set of 2

Bath Towels

Set of 2

Deluxe Towel Set in White

Deluxe Towel Set in Light Gray

Deluxe Towel Set in Charcoal

Deluxe Towel Set in Cream

The Luxe Towel Set.

Set of 2 Washcloths, 2 Hand towels, and 2 Bath Sheets

Washcloths

Set of 2

Hand Towels

Set of 2

Bath Sheets

Set of 2

Luxe Towel Set in White

Luxe Towel Set in Light Gray

Luxe Towel Set in Charcoal

Luxe Towel Set in Cream

Pure Australian cotton.

Australia has a reputation for high-quality cotton while remaining one of the most water-efficient providers in the world. The result? Ultra-soft towels spun from combed, low-twist yarn with a smaller eco-footprint.

Gold standard for cleanliness.

Established in Switzerland, the Standard 100 certification ensures every component carrying the label is free of high levels of 100 substances or chemicals harmful to people and the environment.

Luxury weight.

These towels are 800 GSM which means they’re denser and more absorbent than practically any towel on the market.

"You don't know nice towels until you try these. They are unbelievably soft and plush, and I'll never be able to go back."

★★★★★

editor

Bahram T.

Italic Customer

Complete your bath collection.

Reviews
4.8
1056 Reviews

5

85%

4

12%

3

2%

2

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0%

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Customer Gallery

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From the source.

Shop from the same manufacturers as luxury brands and save up to 80% for the same quality.

Retailer Markup

Save 30%

Brand Markup

Save 60%

Materials & Labor

traditional brands
online brands
Italic logo

Serene Ultraplush Australian Cotton Towels


$45

$102.00

Traditional Retail

Free shipping over $75 & free returns


Manufacturer

Past clients

Certifications

Sedex

BSCI

OEKO

ISO 9001

Operating since

1987


Audited quality

We run a 30-point audit on quality, sustainability, and safety on every factory.

Luxury-grade materials

We use top-shelf, premium materials wherever we can to improve quality.

World-class craftsmen

We use the same factories as top brands to ensure the absolute best construction.

Customer care

We offer live support from 9am-9pm EST and respond to emails within 24 hours.

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