Reviews

4.7
(2274)

5

86%

4

11%

3

3%

2

0%

1

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homebathbath towels

Serene Ultraplush Australian Cotton Towels

$25

$90.00

Free shipping over $100

Resort-grade towels for your home.

These towels use ultraplush 100% Australian cotton which is heavy and soft to the touch. A super dense 800 GSM weight and woven loop construction maximize softness, weight, and absorbency, putting them in the rarified territory of luxury towels...

SFERRA

FRETTE

Weight

800 GSM

700 GSM

Unknown

Oeko-Tex® Certified

Unknown

Unknown

Cotton Source

Australia

Portugal

Portugal

Ultraplush Australian Cotton.

Pure 800 GSM Australian cotton. Oeko-Tex® Certified.

Standard Set

Set of 2 Washcloths, 2 Hand Towels, and 2 Bath Towels

Washcloths

Set of 2

Hand Towels

Set of 2

Bath Towels

Set of 2

Luxe Set

Set of 2 Washcloths, 2 Hand Towels, and 2 Bath Sheets

Washcloths

Set of 2

Hand Towels

Set of 2

Bath Sheets

Set of 2

Why GSM matters.

GSM (grams per square metre) determines the weight of the fabric and how dense fibers are woven together. Which one is best for you?

Serene Classic Towels (515-555 GSM)

Soft, absorbent, and lightweight, perfect for everyday bathing.

Serene Ultraplush Towels

More absorbent with a luxuriously soft texture, and 5-star hotel quality.

Pure Australian cotton.

Australia has a reputation for high-quality cotton while remaining one of the most water-efficient providers in the world. The result? Ultra-soft towels spun from combed, low-twist yarn with a smaller eco-footprint.

Gold standard for cleanliness.

Established in Switzerland, the Standard 100 certification ensures every component carrying the label is free of high levels of 100 substances or chemicals harmful to people and the environment.

Luxury weight.

These towels are 800 - 1100 GSM which means they’re denser and more absorbent than practically any towel on the market.

Best Overall Towel 2024

Quality 5/5 Absorbency 5/5 Texture 5/5 Durability 5/5 Dry Time 5/5 According to our testing, the best overall towel is the Serene Ultraplush Australian Cotton Towel. During our lab testing, this hand towel set earned a perfect 5 out of 5 rating for...

Better Home

Brandi Fuller

Writer

Best Towels 2024

“Perhaps the most absorbent towel I’ve ever tried — and got me dry as soon as I wrapped it around my body. It soaks up bathwater like the best sponge you’ve ever had. Ridiculously plush, truly, like how I would imagine a cloud feels."

The Strategist

Lauren Ro

Writer

Best Bath Towels (Out of 10)

"This ample bath sheet is well-constructed and incredibly absorbent."

Better Homes & Garden

Kathleen Felton

Writer

Best Overall Bath Towels (Out of 81)

"We tested 81 towels both in our Lab and in our homes over several months and assessed them based on their quality, texture, absorbency, durability, and overall value...Italic’s Serene towel earned a perfect score in our absorbency testing, soaking...

Real Simple

Melanie Fincher

Editor

Best Value Bath Towels (Out of 29)

"Italic’s towels are so ridiculously plush. Truly, like how I would imagine a cloud feels. Not only do the towels soak up bathwater like the best sponge you’ve ever had, they also dry off incredibly quickly post-shower so you’re not stuck with...

Strategist

Lauren Ro

Writer

Best Overall Bath Towel: Runner Up

"If you're looking for a great towel that offers a ton of bang for your buck, consider the Italic Serene Ultraplush Australian Cotton Towels, which earned perfect marks across the board during our lab testing."

The Spruce

Bianca Pineda

Writer

Best Value Bath Towel (Out of 50)

"The material is a great quality with a tight weave, and there were no loose threads or snags after washing. The quality was apparent at first glance with a plush texture and ample material to wrap up in."

People Magazine

Alyssa Brascia

Writer

Best Overall Bath Towel

"Towels straight out of a high-end spa. They're so plush, so unbelievably comfortable – thanks to heavy 100% Australian cotton – that any recipient will be thanking you for years to come."

The Quality Edit

Ryan Willison

Editor

Quiet Luxury Buys for the Home

"Made from plush 100% Australian cotton, these towels look and feel just like the ones found at many resorts or spas."

realtor

Brittany Natale

Writer

Best Bath Towels

"If you’re looking for a very classic plush towel that you’d find in a hotel, you can’t do much better than this one."

Southern Living

Jenna Clark

Writer

Complete your bath collection.

Provenance

Supplier Past Clients

Certifications

Sedex

BSCI

OEKO

ISO 9001

founded

1987

Reviews
4.7
(2274)

5

86%

4

11%

3

3%

2

0%

1

0%