How to build an effective skincare routine.

August 01, 2022

The difference between good skin and great skin is finding the right routine.

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Looking for a skincare routine? We curated four different routines below based on common skincare goals.


Proper hydration is key to protecting the natural moisture barrier which keeps skin healthy and balanced. Skin will begin to show signs of irritation when the moisture barrier is compromised, leading to redness, acne, or itchiness.

It’s important to note that hydrating is different from moisturizing. Hydrating is adding or drawing moisture to skin. Moisturizing is retaining that moisture. This is why hydration is important for all skin types.

Try the Hydration Bundle if you are experiencing increased:

  • Dryness
  • Greasiness (this can be an indication your skin dehydrated and overproducing oil)
  • Redness
  • Tightness


In skincare, brightening is the act of fading or lifting pigment out of the skin creating the appearance of more radiant skin. Most of the time this is achieved with vitamin C which has been known to impede melanin production, the pigment responsible for skin color.

Try the Brightening Bundle if you are experiencing:

  • Dullness
  • Dark spots
  • Hyper-pigmentation
  • Sallowness
  • Uneven skin tone

Improving Texture

Exfoliation is the best way to dramatically improve skin texture. This is especially important for those who are more prone to congested pores or have oily skin. A consistent exfoliating routine may help prevent breakouts because dead skin and debris will constantly be removed. This decreases the chances of pore congestion which often lead to breakouts. At the same time, exfoliation helps renew skin which decreases signs of aging and the appearance of fine lines.

There are two routes that lead to improved skin texture:

1. Exfoliating acids such as AHA, BHA or PHA that work to unstick dead skin cells and purify pores.

2. Retinal also helps resurface the skin which improves texture. The difference is Retinal also has anti-aging benefits because it supports the production of collagen, giving skin a more bouncy, youthful look.

Try the Anti-Aging Bundle if you are experiencing:

  • Fine lines
  • Wrinkles
  • Skin texture
  • Uneven skin tone
  • Hyperpigmentation

Try the Exfoliating Bundle if you are experiencing:

  • Congested pores
  • Skin texture
  • Uneven skin tone
  • Hyperpigmentation

Looking for a specific product? The flowchart below is a quick and easy way to determine the right product for you. Shop all of our skincare products here.